Coverart for item
The Resource After fifty : how the baby boom will redefine the mature market, edited by Leslie M. Harris

After fifty : how the baby boom will redefine the mature market, edited by Leslie M. Harris

Label
After fifty : how the baby boom will redefine the mature market
Title
After fifty
Title remainder
how the baby boom will redefine the mature market
Statement of responsibility
edited by Leslie M. Harris
Contributor
Editor
Subject
Language
eng
Summary
Baby boomers are an incredibly lucrative market. But in their rush to appeal to youth, many companies have lost contact with baby boomers as they mature. The experts who contributed to this book find that boomers refuse to think of themselves as old even as they seek some of the comforts of mid-life. As they move through their peak earning years and into retirement, they still have a sense of fun and self-confidence. As perpetual learners, boomers continue to be information hungry and willing to adopt new technologies. Moreover, they recognize that good health will keep them young and they work to stay healthy. Leading authorities in the fields of leisure and travel, financial services, apparel, fast food, technology, and health care tell you what boomers want from these industries. You will find:? Details of today?s boomer demographics compared with the generations before and after and data on their attitudes based on several representative surveys in the past year? Advertising campaigns that have worked for leisure companies and destinations? What mature Boomers are demanding of fast food? How technology fits into their lives? Why apparel companies need to rethink their designs for boomer women? What boomers expect of their financial advisors? Insights into their?drugs of choice? for combating high cholesterol and high blood pressureDon?t write them off just yet! Place your order now to make sure you stay ahead of the generation that has at times been referred to as,?A pig moving through a python.? This book gives you the information you need to sell to boomers After Fifty
Cataloging source
NGR
Dewey number
658.834
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.A38 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Harris, Leslie M.
http://library.link/vocab/subjectName
  • Marketing
  • Market segmentation
  • Baby boom generation
  • Older consumers
  • Consumer behavior
Label
After fifty : how the baby boom will redefine the mature market, edited by Leslie M. Harris
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An introduction: Connecting with the boomers -- The baby boom: A demographic portrait -- Current boomer behavior and attitudes: What the surveys show -- Baby boom travel emphasizes adventure and relaxation -- Boomers on drugs: Marketing healthcare products to the baby boom generation -- Baby boomers and the fast food industry -- Baby boomers and technology: Selling the "Me" generation new toys -- "You don't look 50!" What boomer women want in apparel -- Connecting boomers with financial services -- The boomers--How do we sell them?
Control code
ocm53067222
Dimensions
24 cm
Extent
ix, 181 pages
Isbn
9780972529020
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)53067222
Label
After fifty : how the baby boom will redefine the mature market, edited by Leslie M. Harris
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An introduction: Connecting with the boomers -- The baby boom: A demographic portrait -- Current boomer behavior and attitudes: What the surveys show -- Baby boom travel emphasizes adventure and relaxation -- Boomers on drugs: Marketing healthcare products to the baby boom generation -- Baby boomers and the fast food industry -- Baby boomers and technology: Selling the "Me" generation new toys -- "You don't look 50!" What boomer women want in apparel -- Connecting boomers with financial services -- The boomers--How do we sell them?
Control code
ocm53067222
Dimensions
24 cm
Extent
ix, 181 pages
Isbn
9780972529020
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)53067222

Library Locations

    • LSC Montgomery LibraryBorrow it
      3200 College Park Drive, Conroe, TX, 77384, US
      30.20717 -95.46538
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