The Resource America's ad icons, produced by Jaffe Productions for TLC, (videorecording)

America's ad icons, produced by Jaffe Productions for TLC, (videorecording)

Label
America's ad icons
Title
America's ad icons
Statement of responsibility
produced by Jaffe Productions for TLC
Contributor
Subject
Genre
Language
eng
Summary
This program uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. Discusses the psychology behind their consumer and cultural appeal. Also includes commercial clips
Cataloging source
IUL
Characteristic
videorecording
Credits note
Executive producer, Bob Jaffe ; producer, Rocky Collins
Dewey number
658.827
LC call number
HF6161.B4
LC item number
A447 2003
PerformerNote
Narrator: Rino Romano
http://library.link/vocab/relatedWorkOrContributorName
  • Romano, Rino
  • Jaffe Productions
  • Learning Channel (Firm)
  • Discovery Communications, Inc
  • Films for the Humanities & Sciences (Firm)
Runtime
51
Series statement
Discovery Channel University
http://library.link/vocab/subjectName
  • Advertising
  • Branding (Marketing)
  • Brand name products
  • Imagery (Psychology)
  • Advertising
  • Marketing
Target audience
general
Technique
live action
Label
America's ad icons, produced by Jaffe Productions for TLC, (videorecording)
Instantiates
Publication
Note
  • DVD release of the 2001 production by Discovery Communications, Inc
  • "Package copyright c2004"--Container
Color
mixed
Configuration of playback channels
unknown
Control code
ocm54616548
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (51 min.)
Medium for sound
videodisc
Other physical details
sd., col. with b&w sequences
Publisher number
FFH 32761
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
  • (Sirsi) 813779
  • 813779
System details
DVD
Video recording format
DVD
Label
America's ad icons, produced by Jaffe Productions for TLC, (videorecording)
Publication
Note
  • DVD release of the 2001 production by Discovery Communications, Inc
  • "Package copyright c2004"--Container
Color
mixed
Configuration of playback channels
unknown
Control code
ocm54616548
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (51 min.)
Medium for sound
videodisc
Other physical details
sd., col. with b&w sequences
Publisher number
FFH 32761
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
  • (Sirsi) 813779
  • 813779
System details
DVD
Video recording format
DVD

Library Locations

    • Tomball LibraryBorrow it
      30555 Tomball Parkway, Tomball, TX, 77375, US
      30.1149527 -95.6431808
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