Coverart for item
The Resource Behind the screens : Hollywood goes hypercommercial, directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally

Behind the screens : Hollywood goes hypercommercial, directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally

Label
Behind the screens : Hollywood goes hypercommercial
Title
Behind the screens
Title remainder
Hollywood goes hypercommercial
Statement of responsibility
directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally
Contributor
Subject
Genre
Language
eng
Summary
Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others
Is part of
Cataloging source
KNOPY
Characteristic
videorecording
Credits note
Editor, Susan Ericsson ; music, Thom Monahan ; camera, Susan Ericsson ... [et al.]
Date time place
Originally produced by Media Education Foundation in 2000
Intended audience
  • Grade 9+
  • Higher education
LC call number
HF6146.P78
LC item number
B44 2014ev
http://library.link/vocab/relatedWorkOrContributorName
  • Ericsson, Susan
  • Jhally, Sut
  • Soar, Matt
  • Media Education Foundation
  • Kanopy (Firm)
Runtime
36
http://library.link/vocab/subjectName
  • Advertising
  • Commercialism
  • Motion picture industry
  • Motion picture industry
  • Motion pictures
  • Product placement in mass media
Target audience
general
Technique
live action
Label
Behind the screens : Hollywood goes hypercommercial, directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally
Link
Instantiates
Distribution
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
ocn897765559
Dimensions
unknown
Extent
1 online resource (1 video file, 37 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound color
Publisher number
1041502
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • (Sirsi) o897765559
  • (OCoLC)897765559
Video recording format
other
Label
Behind the screens : Hollywood goes hypercommercial, directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally
Link
Distribution
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
ocn897765559
Dimensions
unknown
Extent
1 online resource (1 video file, 37 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound color
Publisher number
1041502
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • (Sirsi) o897765559
  • (OCoLC)897765559
Video recording format
other

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