Coverart for item
The Resource Big bucks, big pharma : marketing disease & pushing drugs, Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]

Big bucks, big pharma : marketing disease & pushing drugs, Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]

Label
Big bucks, big pharma : marketing disease & pushing drugs
Title
Big bucks, big pharma
Title remainder
marketing disease & pushing drugs
Statement of responsibility
Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]
Contributor
Subject
Genre
Language
eng
Summary
Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription drugs
Is part of
Cataloging source
KNOPY
Characteristic
videorecording
Credits note
Narrator, Amy Goodman ; editor, Ronit Ridberg ; camera, David Rabinovitz ; music, Andrew Killoy, Peter Brandoli
Date time place
Originally produced by Media Education Foundation in 2006
Intended audience
  • Grade 9+
  • Higher education
LC call number
HD9665.6
LC item number
.B54 2014ev
http://library.link/vocab/relatedWorkOrContributorName
  • Alper, Loretta
  • Brandoli, Peter
  • Earp, Jeremy
  • Goodman, Amy
  • Jhally, Sut
  • Killoy, Andrew
  • Rabinovitz, David
  • Ridberg, Ronit
  • Media Education Foundation
  • Kanopy (Firm)
Runtime
46
http://library.link/vocab/subjectName
  • Direct-to-consumer prescription drug advertising
  • Drugs
  • Media education
  • Pharmaceutical industry
  • Drugs
Technique
live action
Label
Big bucks, big pharma : marketing disease & pushing drugs, Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]
Link
Instantiates
Distribution
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
ocn897765568
Dimensions
unknown
Extent
1 online resource (1 video file, 46 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color
Publisher number
1041524
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • (Sirsi) o897765568
  • (OCoLC)897765568
Video recording format
other
Label
Big bucks, big pharma : marketing disease & pushing drugs, Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]
Link
Distribution
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
ocn897765568
Dimensions
unknown
Extent
1 online resource (1 video file, 46 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Medium for sound
other
Other physical details
sound, color
Publisher number
1041524
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • (Sirsi) o897765568
  • (OCoLC)897765568
Video recording format
other

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