Coverart for item
The Resource Billion-dollar branding : brand your small business like a big-business and make great things happen, Honey Parker & Blaine Parker ; foreword by Dave Lakhani

Billion-dollar branding : brand your small business like a big-business and make great things happen, Honey Parker & Blaine Parker ; foreword by Dave Lakhani

Label
Billion-dollar branding : brand your small business like a big-business and make great things happen
Title
Billion-dollar branding
Title remainder
brand your small business like a big-business and make great things happen
Statement of responsibility
Honey Parker & Blaine Parker ; foreword by Dave Lakhani
Creator
Contributor
Subject
Language
eng
Summary
Ask 10 people what branding is. You'll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in American marketing. But for the businesses who understand brand, life becomes much easier --- and much more profitable
Cataloging source
AU@
http://library.link/vocab/creatorName
Parker, Honey
Dewey number
658.827
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1255
LC item number
.P37 2013
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Parker, Blaine
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Marketing
  • Advertising
Target audience
adult
Label
Billion-dollar branding : brand your small business like a big-business and make great things happen, Honey Parker & Blaine Parker ; foreword by Dave Lakhani
Instantiates
Publication
Contents
The problem with brand -- What is brand really? -- The shining brand on the hill -- The sound of a one-man brand laughing all the way to the bank -- The power of one -- Brand, rinse, repeat -- Putting a fire in the small business brand -- Brand : hard work, fear & loathing -- Brand : to thine own self be true -- Who's buying you? -- Fear and joy at the intersection of your brand -- Once upon a brand -- From defining to refining
Control code
ocn815169652
Dimensions
23 cm.
Extent
xv, 191 p.
Isbn
9781614482727
Isbn Type
(pbk)
Lccn
2012935463
System control number
  • (Sirsi) 1510907
  • (OCoLC)815169652
Label
Billion-dollar branding : brand your small business like a big-business and make great things happen, Honey Parker & Blaine Parker ; foreword by Dave Lakhani
Publication
Contents
The problem with brand -- What is brand really? -- The shining brand on the hill -- The sound of a one-man brand laughing all the way to the bank -- The power of one -- Brand, rinse, repeat -- Putting a fire in the small business brand -- Brand : hard work, fear & loathing -- Brand : to thine own self be true -- Who's buying you? -- Fear and joy at the intersection of your brand -- Once upon a brand -- From defining to refining
Control code
ocn815169652
Dimensions
23 cm.
Extent
xv, 191 p.
Isbn
9781614482727
Isbn Type
(pbk)
Lccn
2012935463
System control number
  • (Sirsi) 1510907
  • (OCoLC)815169652

Library Locations

    • Tomball LibraryBorrow it
      30555 Tomball Parkway, Tomball, TX, 77375, US
      30.1149527 -95.6431808
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