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The Resource Brand failures : the truth about the 100 biggest branding mistakes of all time, Matt Haig

Brand failures : the truth about the 100 biggest branding mistakes of all time, Matt Haig

Label
Brand failures : the truth about the 100 biggest branding mistakes of all time
Title
Brand failures
Title remainder
the truth about the 100 biggest branding mistakes of all time
Statement of responsibility
Matt Haig
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Haig, Matt
Dewey number
658.8/27
Index
index present
LC call number
HD69.B7
LC item number
H345 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand loyalty
  • Brand choice
Label
Brand failures : the truth about the 100 biggest branding mistakes of all time, Matt Haig
Instantiates
Publication
Note
Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003
Bibliography note
Includes bibliographical references and index
Contents
Classic failures -- New Coke -- The Ford Edsel -- Sony Betamax -- McDonald's Arch Deluxe -- Idea failures -- Kellogg's Cereal Mates -- Sony's Godzilla -- Persil Power -- Pepsi -- Earring Magic Ken -- The Hot Wheels computer -- Corfam -- RJ Reynolds' smokeless cigarettes -- La Femme -- Radion -- Clairol's 'Touch of Yoghurt' shampoo -- Pepsi AM -- Maxwell House ready-to-drink coffee -- Campbell's Souper Combo -- Thirsty Cat! and Thirsty Dog! -- Extension failures -- Harley Davidson perfume -- Gerber Singles -- Crest -- Heinz All Natural Cleaning Vinegar -- Miller -- Virgin Cola -- Bic underwear -- Xerox Data Systems -- Chiquita -- Country Time Cider -- Capital Radio restaurants -- Smith and Wesson mountain bikes -- Cosmopolitan yoghurt -- Lynx barbershop -- Colgate Kitchen Entrees -- LifeSavers Soda -- Pond's toothpaste -- Frito-Lay Lemonade -- PR failures -- Exxon -- McDonald's - the McLibel trial -- Perrier's benzene contamination -- Pan Am -- Snow Brand milk products -- Rely tampons -- Gerber's PR blunder -- RJ Reynold's Joe Camel campaign -- Firestone tyres -- Farley's infant milk -- Culture failures -- Kellogg's in India -- Hallmark in France -- Pepsi in Taiwan -- Schweppes Tonic Water in Italy -- Chevy Nova and others -- Electrolux in the United States -- Gerber in Africa -- Coors in Spain -- Frank Perdue's chicken in Spain -- Clairol's Mist Stick in Germany -- Parker Pens in Mexico -- American Airlines in Mexico -- Vicks in Germany -- Kentucky Fried Chicken in Hong Kong -- CBS Fender -- Quaker Oats' Snapple -- People failures -- Enron -- Arthur Andersen -- Ratner's -- Planet Hollywood -- Fashion Café -- Hear'Say -- Guiltless Gourmet -- Business cycle failures -- Lehman Brothers (1844-2008) -- Marconi 1896-2001 and 2005 -- Rebranding failures -- Consignia -- Tommy Hilfiger -- ONdigital to ITV digital -- Windscale to Sellafield -- Payless Drug Store to Rite Aid Corporation -- British Airways -- MicroPro -- Internet and new technology failures -- Pets.com -- VoicePod -- Excite@Home -- WAP -- Dell's Web PC -- Intel's Pentium chip -- IBM's Linux graffiti -- boo.com -- Google -- Tired brands -- F.W. Woolworth -- Oldsmobile -- Pear's soap -- Ovaltine -- Kodak -- Polaroid -- Rover -- Moulinex -- Nova magazine -- Levi's -- Kmart -- The Cream nightclub -- Yardley cosmetics
Control code
ocn697980006
Dimensions
22 cm.
Edition
2nd ed.
Extent
xiv, 242 p.
Isbn
9780749463007
Lccn
2011002377
System control number
  • (Sirsi) 1385516
  • (OCoLC)697980006
Label
Brand failures : the truth about the 100 biggest branding mistakes of all time, Matt Haig
Publication
Note
Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003
Bibliography note
Includes bibliographical references and index
Contents
Classic failures -- New Coke -- The Ford Edsel -- Sony Betamax -- McDonald's Arch Deluxe -- Idea failures -- Kellogg's Cereal Mates -- Sony's Godzilla -- Persil Power -- Pepsi -- Earring Magic Ken -- The Hot Wheels computer -- Corfam -- RJ Reynolds' smokeless cigarettes -- La Femme -- Radion -- Clairol's 'Touch of Yoghurt' shampoo -- Pepsi AM -- Maxwell House ready-to-drink coffee -- Campbell's Souper Combo -- Thirsty Cat! and Thirsty Dog! -- Extension failures -- Harley Davidson perfume -- Gerber Singles -- Crest -- Heinz All Natural Cleaning Vinegar -- Miller -- Virgin Cola -- Bic underwear -- Xerox Data Systems -- Chiquita -- Country Time Cider -- Capital Radio restaurants -- Smith and Wesson mountain bikes -- Cosmopolitan yoghurt -- Lynx barbershop -- Colgate Kitchen Entrees -- LifeSavers Soda -- Pond's toothpaste -- Frito-Lay Lemonade -- PR failures -- Exxon -- McDonald's - the McLibel trial -- Perrier's benzene contamination -- Pan Am -- Snow Brand milk products -- Rely tampons -- Gerber's PR blunder -- RJ Reynold's Joe Camel campaign -- Firestone tyres -- Farley's infant milk -- Culture failures -- Kellogg's in India -- Hallmark in France -- Pepsi in Taiwan -- Schweppes Tonic Water in Italy -- Chevy Nova and others -- Electrolux in the United States -- Gerber in Africa -- Coors in Spain -- Frank Perdue's chicken in Spain -- Clairol's Mist Stick in Germany -- Parker Pens in Mexico -- American Airlines in Mexico -- Vicks in Germany -- Kentucky Fried Chicken in Hong Kong -- CBS Fender -- Quaker Oats' Snapple -- People failures -- Enron -- Arthur Andersen -- Ratner's -- Planet Hollywood -- Fashion Café -- Hear'Say -- Guiltless Gourmet -- Business cycle failures -- Lehman Brothers (1844-2008) -- Marconi 1896-2001 and 2005 -- Rebranding failures -- Consignia -- Tommy Hilfiger -- ONdigital to ITV digital -- Windscale to Sellafield -- Payless Drug Store to Rite Aid Corporation -- British Airways -- MicroPro -- Internet and new technology failures -- Pets.com -- VoicePod -- Excite@Home -- WAP -- Dell's Web PC -- Intel's Pentium chip -- IBM's Linux graffiti -- boo.com -- Google -- Tired brands -- F.W. Woolworth -- Oldsmobile -- Pear's soap -- Ovaltine -- Kodak -- Polaroid -- Rover -- Moulinex -- Nova magazine -- Levi's -- Kmart -- The Cream nightclub -- Yardley cosmetics
Control code
ocn697980006
Dimensions
22 cm.
Edition
2nd ed.
Extent
xiv, 242 p.
Isbn
9780749463007
Lccn
2011002377
System control number
  • (Sirsi) 1385516
  • (OCoLC)697980006

Library Locations

    • LSC Montgomery LibraryBorrow it
      3200 College Park Drive, Conroe, TX, 77384, US
      30.20717 -95.46538
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