Coverart for item
The Resource Brand hijack : marketing without marketing, Alex Wipperfürth

Brand hijack : marketing without marketing, Alex Wipperfürth

Label
Brand hijack : marketing without marketing
Title
Brand hijack
Title remainder
marketing without marketing
Statement of responsibility
Alex Wipperfürth
Creator
Subject
Language
spa
Cataloging source
DLC
http://library.link/vocab/creatorName
Wipperfürth, Alex
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
W553 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Consumer behavior
  • Brand choice
  • Brand loyalty
Label
Brand hijack : marketing without marketing, Alex Wipperfürth
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 259-270) and index
Control code
ocm56329541
Dimensions
24 cm.
Extent
vii, 280 p.
Isbn
9781591840787
Isbn Type
(acid-free paper)
Lccn
2004057391
Other physical details
ill.
System control number
(Sirsi) 735498
Label
Brand hijack : marketing without marketing, Alex Wipperfürth
Publication
Bibliography note
Includes bibliographical references (p. 259-270) and index
Control code
ocm56329541
Dimensions
24 cm.
Extent
vii, 280 p.
Isbn
9781591840787
Isbn Type
(acid-free paper)
Lccn
2004057391
Other physical details
ill.
System control number
(Sirsi) 735498

Library Locations

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      29.911273 -95.686197
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