Coverart for item
The Resource Brand success : how the world's top 100 brands thrive and survive, Matt Haig

Brand success : how the world's top 100 brands thrive and survive, Matt Haig

Label
Brand success : how the world's top 100 brands thrive and survive
Title
Brand success
Title remainder
how the world's top 100 brands thrive and survive
Statement of responsibility
Matt Haig
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Haig, Matt
Dewey number
658.8/27
Index
index present
LC call number
HD69.B7
LC item number
H346 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Advertising
Label
Brand success : how the world's top 100 brands thrive and survive, Matt Haig
Instantiates
Publication
Note
Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004
Bibliography note
Includes bibliographical references (p. 290-291) and index
Contents
Innovation brands -- Adidas: the performance brand -- Sony: the pioneer brand -- Hoover: the synonymous brand -- Xerox: the research brand -- American Express: the integrity brand -- L'Oréal: the individuality brand -- Mercedes-Benz: the prestige brand -- Nescafé: the instant brand -- toyota: the big-picture brand -- Pioneer brands -- Heinz: the traust brand -- Colgate: the total brand -- Ford: the volume brand -- Gillette: the shaving brand -- Wrigley: the new thinking brand -- Distraction brands -- MTV: the youth brand -- Harry Potter: the story brand -- Disney: the nostalgic brand -- Streamlined brands -- Cosmopolitan: the revlutionary brand -- Nokia: the streamlined brand -- Toys 'R' Us: the contraction brand -- Subway: the focus brand -- Muscle brands -- IBM: the solution brand -- Wal-mart: the scale brand -- McDonald's: the service brand -- Nike: the sports brand -- Starbucks: the postmodern brand -- Microsoft: the dominance brand -- Distinction brands -- Pepsi: the differentiation brand -- Hush Puppies: the casual brand -- Timex: the durability brand -- Evian: the purity brand -- Duracell: the longer-lasting brand -- Danone: the health brand -- Heineken: the export brand -- Status brands -- Rolex: the superior brand -- Courvoisier: the mystery brand -- Louis Vuitton: the desirable brand -- Moët & Chandon: the vintage brand -- Burberry: the heritage brand -- BMW: the defining brand -- Gucci: the exclusive brand -- Tiffany & Co: the sparkling brand -- People brands -- Oprah Winfrey: the saviour brand -- Jennifer Lopez: the superstar brand -- David Beckham: the icon brand -- Responsibility brands -- Johnson & Johnson: the crisis management brand -- Ben & Jerry's: the caring brand -- Seeds of Change: the goodness brand -- Cafédirect: the fair-trade brand -- MAC: the cause brand -- Hewlett-Packard: the employee's brand -- Broad brands -- Yamaha: the ignored brand -- Caterpillar: the rugged brand -- Virgin: the elastic brand -- Emotion brands -- Apple: the cult brand -- Harley-Davidson: the masculine brand -- Zippo: the longevity brand -- Jack Daniel's: the personality brand -- Chrysler: the romance brand -- Guinness: the timeless brand -- Design brands -- IKEA: the democratic brand -- Audi: the advancement brand -- Bang & Olufsen: the improvement brand -- Muji: the minimal brand -- Converse: the heritage brand -- Volkswagen: the longevity brand -- Consistent brands -- Coco-Cola: the ultimate brand -- Nivea: the continuity brand -- Hard Rock Café: the memorabilia brand -- Clarins: the expertise brand -- Campbell's soup: the uniformity brand -- Budweiser: the targeted brand -- Advertiser brands -- Kraft: the household brand -- Absolut Vodka: the advertising brand -- Benetton: the colour brand -- Calvin Klein: the sex brand -- The Gap: the easy brand -- Diesel: the ironic brand -- Distribution brands -- Avon: the resilient brand -- Hertz: the credibility brand -- Domino's Pizza: the home-delivery brand -- Dell: the direct sales brand -- Amazon: the e-shopping brand -- Speed brands -- Reuters: the objective brand -- FedEx: the 'first' brand -- Zara: the speed-to-market brand -- Google: the search brand -- CNN: the information brand -- Hotmail: the viral brand -- Facebook: the social media brand -- Cisco: the make everyone faster brand -- BlackBerry: the brand with the fastest growing value -- Evolution brands -- Bacardi: the Caribbean brand -- HSBC: the acquisition brand -- Intel: the educating brand -- Samsung: the rising brand -- The BRIC brands -- Bank of China (BOC): the marathon brand -- Petrobras, Brazil: the political escapee brand -- Tata Nano, India: the People's brand -- The last word
Control code
ocn697980009
Dimensions
22 cm.
Edition
2nd ed.
Extent
vii, 296 p.
Isbn
9780749462871
Isbn Type
(pbk.)
Lccn
2011002378
System control number
  • (Sirsi) 1385514
  • (OCoLC)697980009
Label
Brand success : how the world's top 100 brands thrive and survive, Matt Haig
Publication
Note
Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004
Bibliography note
Includes bibliographical references (p. 290-291) and index
Contents
Innovation brands -- Adidas: the performance brand -- Sony: the pioneer brand -- Hoover: the synonymous brand -- Xerox: the research brand -- American Express: the integrity brand -- L'Oréal: the individuality brand -- Mercedes-Benz: the prestige brand -- Nescafé: the instant brand -- toyota: the big-picture brand -- Pioneer brands -- Heinz: the traust brand -- Colgate: the total brand -- Ford: the volume brand -- Gillette: the shaving brand -- Wrigley: the new thinking brand -- Distraction brands -- MTV: the youth brand -- Harry Potter: the story brand -- Disney: the nostalgic brand -- Streamlined brands -- Cosmopolitan: the revlutionary brand -- Nokia: the streamlined brand -- Toys 'R' Us: the contraction brand -- Subway: the focus brand -- Muscle brands -- IBM: the solution brand -- Wal-mart: the scale brand -- McDonald's: the service brand -- Nike: the sports brand -- Starbucks: the postmodern brand -- Microsoft: the dominance brand -- Distinction brands -- Pepsi: the differentiation brand -- Hush Puppies: the casual brand -- Timex: the durability brand -- Evian: the purity brand -- Duracell: the longer-lasting brand -- Danone: the health brand -- Heineken: the export brand -- Status brands -- Rolex: the superior brand -- Courvoisier: the mystery brand -- Louis Vuitton: the desirable brand -- Moët & Chandon: the vintage brand -- Burberry: the heritage brand -- BMW: the defining brand -- Gucci: the exclusive brand -- Tiffany & Co: the sparkling brand -- People brands -- Oprah Winfrey: the saviour brand -- Jennifer Lopez: the superstar brand -- David Beckham: the icon brand -- Responsibility brands -- Johnson & Johnson: the crisis management brand -- Ben & Jerry's: the caring brand -- Seeds of Change: the goodness brand -- Cafédirect: the fair-trade brand -- MAC: the cause brand -- Hewlett-Packard: the employee's brand -- Broad brands -- Yamaha: the ignored brand -- Caterpillar: the rugged brand -- Virgin: the elastic brand -- Emotion brands -- Apple: the cult brand -- Harley-Davidson: the masculine brand -- Zippo: the longevity brand -- Jack Daniel's: the personality brand -- Chrysler: the romance brand -- Guinness: the timeless brand -- Design brands -- IKEA: the democratic brand -- Audi: the advancement brand -- Bang & Olufsen: the improvement brand -- Muji: the minimal brand -- Converse: the heritage brand -- Volkswagen: the longevity brand -- Consistent brands -- Coco-Cola: the ultimate brand -- Nivea: the continuity brand -- Hard Rock Café: the memorabilia brand -- Clarins: the expertise brand -- Campbell's soup: the uniformity brand -- Budweiser: the targeted brand -- Advertiser brands -- Kraft: the household brand -- Absolut Vodka: the advertising brand -- Benetton: the colour brand -- Calvin Klein: the sex brand -- The Gap: the easy brand -- Diesel: the ironic brand -- Distribution brands -- Avon: the resilient brand -- Hertz: the credibility brand -- Domino's Pizza: the home-delivery brand -- Dell: the direct sales brand -- Amazon: the e-shopping brand -- Speed brands -- Reuters: the objective brand -- FedEx: the 'first' brand -- Zara: the speed-to-market brand -- Google: the search brand -- CNN: the information brand -- Hotmail: the viral brand -- Facebook: the social media brand -- Cisco: the make everyone faster brand -- BlackBerry: the brand with the fastest growing value -- Evolution brands -- Bacardi: the Caribbean brand -- HSBC: the acquisition brand -- Intel: the educating brand -- Samsung: the rising brand -- The BRIC brands -- Bank of China (BOC): the marathon brand -- Petrobras, Brazil: the political escapee brand -- Tata Nano, India: the People's brand -- The last word
Control code
ocn697980009
Dimensions
22 cm.
Edition
2nd ed.
Extent
vii, 296 p.
Isbn
9780749462871
Isbn Type
(pbk.)
Lccn
2011002378
System control number
  • (Sirsi) 1385514
  • (OCoLC)697980009

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