Coverart for item
The Resource Brand turnaround : how brands gone bad returned to glory-- and the seven game changers that made the difference, Karen Post

Brand turnaround : how brands gone bad returned to glory-- and the seven game changers that made the difference, Karen Post

Label
Brand turnaround : how brands gone bad returned to glory-- and the seven game changers that made the difference
Title
Brand turnaround
Title remainder
how brands gone bad returned to glory-- and the seven game changers that made the difference
Statement of responsibility
Karen Post
Creator
Subject
Language
eng
Summary
  • How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand
  • "Ford, Xerox, and Domino's. Each of these high-profile brands faced a widely publicized meltdown that threatened to put them out of business- and each one is going strong today. Why? They took charge with conviction, creativity, and smarts. This book examines these and other brands, big and small, to prove that with the right plan and leadership any brand can recover. Karen Post, a leading expert on branding, provides practical insight and methods you can use to transform your brand when it seems the world is crashing down around it. Post has researched the brand-recovery strategies from a diverse mix of more than 75 brands- from Ford, JetBlue, and the Red Cross to Robert Downey, Jr., Arianna Huffington, Michael Vick, and Martha Stewart. She details the brand-damaging events and examines the steps each brand took to return to glory, then applies the best practices into a powerful, seven-step process you can use to keep your brand moving forward through any storm"--Book Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Post, Karen
Dewey number
658.8/27
Index
index present
LC call number
HD69.B7
LC item number
P647 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Technological innovations
Label
Brand turnaround : how brands gone bad returned to glory-- and the seven game changers that made the difference, Karen Post
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
It's a brand new game. Mission possible : brands can turn around ; The warning is on the label and the clock is ticking ; Chains hold you hostage : change can set you free -- Seven game changers that made the difference. Game changer 1: Take responsibility ; Game changer 2: Never give up ; Game changer 3: Lead strong ; Game changer 4: Stay relevant ; Game changer 5: Keep improving ; Game changer 6: Build equity ; Game changer 7: Own your distinction
Control code
ocn721903513
Dimensions
24 cm.
Extent
xxiv, 262 p.
Isbn
9780071775281
Isbn Type
(hc : alk. paper)
Lccn
2011029498
System control number
  • (Sirsi) 1492262
  • (OCoLC)721903513
Label
Brand turnaround : how brands gone bad returned to glory-- and the seven game changers that made the difference, Karen Post
Publication
Bibliography note
Includes bibliographical references and index
Contents
It's a brand new game. Mission possible : brands can turn around ; The warning is on the label and the clock is ticking ; Chains hold you hostage : change can set you free -- Seven game changers that made the difference. Game changer 1: Take responsibility ; Game changer 2: Never give up ; Game changer 3: Lead strong ; Game changer 4: Stay relevant ; Game changer 5: Keep improving ; Game changer 6: Build equity ; Game changer 7: Own your distinction
Control code
ocn721903513
Dimensions
24 cm.
Extent
xxiv, 262 p.
Isbn
9780071775281
Isbn Type
(hc : alk. paper)
Lccn
2011029498
System control number
  • (Sirsi) 1492262
  • (OCoLC)721903513

Library Locations

    • LSC Montgomery LibraryBorrow it
      3200 College Park Drive, Conroe, TX, 77384, US
      30.20717 -95.46538
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