Coverart for item
The Resource Brands and branding, Rita Clifton ; with Sameena Ahmad ... [et al.]

Brands and branding, Rita Clifton ; with Sameena Ahmad ... [et al.]

Label
Brands and branding
Title
Brands and branding
Statement of responsibility
Rita Clifton ; with Sameena Ahmad ... [et al.]
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
B733 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Clifton, Rita
  • Ahmad, Sameena
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Brand name products
  • Brand name products
Label
Brands and branding, Rita Clifton ; with Sameena Ahmad ... [et al.]
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • What makes brands great
  • Jez Frampton
  • Brand strategy
  • Iain Ellwood
  • Brand experience
  • Shaun Smith
  • Visual and verbal identity
  • Tony Allen,
  • John Simmons
  • Brand communications
  • Introduction
  • Paul Feldwick
  • The public relations perspective on branding
  • Deborah Bowker
  • Brand protection
  • Allan Poulter
  • Globalisation and brands
  • Sameena Ahmad
  • Branding in asia
  • Jonathan Chajet
  • From elephant to tiger: brands and branding in india
  • Rita Clifton
  • Max Raison
  • Branding places and nations
  • Simon Anholt
  • Brand 2.0: brands in a digital world
  • Andy Hobsbawm
  • An alternative perspective on brands: markets and morals
  • Deborah Doane
  • The future of brands
  • Rita Clifton
  • What is a brand?
  • Tom Blackett
  • The financial value of brands
  • Jan Lindemann
  • The social value of brands
  • Giles Gibbons
Control code
ocn234427874
Dimensions
23 cm.
Edition
2nd ed.
Extent
xvii, 284 p.
Isbn
9781576603505
Isbn Type
(alk. paper)
Lccn
2009007614
Other physical details
ill. (some col.)
System control number
  • (Sirsi) 1159215
  • (OCoLC)234427874
Label
Brands and branding, Rita Clifton ; with Sameena Ahmad ... [et al.]
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • What makes brands great
  • Jez Frampton
  • Brand strategy
  • Iain Ellwood
  • Brand experience
  • Shaun Smith
  • Visual and verbal identity
  • Tony Allen,
  • John Simmons
  • Brand communications
  • Introduction
  • Paul Feldwick
  • The public relations perspective on branding
  • Deborah Bowker
  • Brand protection
  • Allan Poulter
  • Globalisation and brands
  • Sameena Ahmad
  • Branding in asia
  • Jonathan Chajet
  • From elephant to tiger: brands and branding in india
  • Rita Clifton
  • Max Raison
  • Branding places and nations
  • Simon Anholt
  • Brand 2.0: brands in a digital world
  • Andy Hobsbawm
  • An alternative perspective on brands: markets and morals
  • Deborah Doane
  • The future of brands
  • Rita Clifton
  • What is a brand?
  • Tom Blackett
  • The financial value of brands
  • Jan Lindemann
  • The social value of brands
  • Giles Gibbons
Control code
ocn234427874
Dimensions
23 cm.
Edition
2nd ed.
Extent
xvii, 284 p.
Isbn
9781576603505
Isbn Type
(alk. paper)
Lccn
2009007614
Other physical details
ill. (some col.)
System control number
  • (Sirsi) 1159215
  • (OCoLC)234427874

Library Locations

    • LSC Montgomery LibraryBorrow it
      3200 College Park Drive, Conroe, TX, 77384, US
      30.20717 -95.46538
    • HCPL Parker WilliamsBorrow it
      10851 Scarsdale Blvd, Houston, TX, 77089, US
      29.583953 -95.2150915
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