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The Resource Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa

Label
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
Title
Breakthrough branding
Title remainder
how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
Statement of responsibility
Catherine Kaputa
Creator
Subject
Language
eng
Summary
  • From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos--successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition--all by utilizing the power of branding!
  • From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos--successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition--all by utilizing the power of branding!
Cataloging source
DLC
http://library.link/vocab/creatorDate
1948-
http://library.link/vocab/creatorName
Kaputa, Catherine
Dewey number
658.8/27
Index
index present
LC call number
HF5415.1255
LC item number
.K37 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Success in business
Label
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
ocn759084202
Dimensions
23 cm.
Extent
xxii, 272 p.
Isbn
9781857885811
Isbn Type
(pbk.)
Lccn
2011044338
System control number
  • (Sirsi) 1478422
  • (OCoLC)759084202
Label
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa
Publication
Bibliography note
Includes bibliographical references and index
Control code
ocn759084202
Dimensions
23 cm.
Extent
xxii, 272 p.
Isbn
9781857885811
Isbn Type
(pbk.)
Lccn
2011044338
System control number
  • (Sirsi) 1478422
  • (OCoLC)759084202

Library Locations

    • MCML RF Meador Library - WillisBorrow it
      709 W. Montgomery Rd., Willis, TX, 77378, US
      30.42226 -95.48691
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