Coverart for item
The Resource Celebrity capital : assessing the value of fame, Barrie Gunter

Celebrity capital : assessing the value of fame, Barrie Gunter

Label
Celebrity capital : assessing the value of fame
Title
Celebrity capital
Title remainder
assessing the value of fame
Statement of responsibility
Barrie Gunter
Title variation
Assessing the value of fame
Creator
Subject
Language
eng
Summary
"Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are sought out to appear with politicians during election campaigns. They are used to promote health messages. In other words, celebrities are often perceived to possess qualities that give them special value or what we will refer to here as 'celebrity capital'. This means that celebrities are regarded as being able to add premium value to specific objects, events, and issues and hence render these items more valuable or effective. Employing an interesting and new approach to the growing scholarly interest in celebrity culture, Barrie Gunter uses the idea of value as expressed through the term 'capital'. Capital usually refers to the monetary worth of something. Celebrity capital however can be measured in economic terms but also in social, political and psychological terms. Research from around the world has been collated to provide an evidence-based analysis of the value of celebrity in the 21st century and how it can be systematically assessed. Including further reading for students, key points and end of chapter discussion questions, Gunter creates the first methodology to assess the value of fame"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Gunter, Barrie
Dewey number
306.4
Index
index present
LC call number
P96.C35
LC item number
G86 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Celebrities in mass media
  • Fame
  • Fame
  • Branding (Marketing)
  • Mass media and business
  • Consumer behavior
Label
Celebrity capital : assessing the value of fame, Barrie Gunter
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 207-235) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. What is Celebrity Capital? -- 2. The Psychological Capital of Celebrity -- 3. The Consumer Capital of Celebrity -- 4. The Corporate Capital of Celebrity -- 5. The Political Capital of Celebrity -- 6. The Health Capital of Celebrity -- 7. The Evolving Capital of Celebrity -- Bibliography -- Index
Control code
ocn859187188
Dimensions
24 cm
Extent
xiii, 248 pages
Isbn
9781628927733
Lccn
2014014698
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) o859187188
  • (OCoLC)859187188
Label
Celebrity capital : assessing the value of fame, Barrie Gunter
Publication
Bibliography note
Includes bibliographical references (pages 207-235) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. What is Celebrity Capital? -- 2. The Psychological Capital of Celebrity -- 3. The Consumer Capital of Celebrity -- 4. The Corporate Capital of Celebrity -- 5. The Political Capital of Celebrity -- 6. The Health Capital of Celebrity -- 7. The Evolving Capital of Celebrity -- Bibliography -- Index
Control code
ocn859187188
Dimensions
24 cm
Extent
xiii, 248 pages
Isbn
9781628927733
Lccn
2014014698
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) o859187188
  • (OCoLC)859187188

Library Locations

    • Cy-Fair LibraryBorrow it
      9191 Barker-Cypress Road, Cypress, TX, 77433, US
      29.911273 -95.686197
Processing Feedback ...