The Resource Citizen brand : 10 commandments for transforming brands in a consumer democracy, Marc Gobé, (electronic resource)

Citizen brand : 10 commandments for transforming brands in a consumer democracy, Marc Gobé, (electronic resource)

Label
Citizen brand : 10 commandments for transforming brands in a consumer democracy
Title
Citizen brand
Title remainder
10 commandments for transforming brands in a consumer democracy
Statement of responsibility
Marc Gobé
Title variation
  • 10 commandments for transforming brands in a consumer democracy
  • Ten commandments for transforming brands in a consumer democracy
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
N$T
http://library.link/vocab/creatorName
Gobé, Marc
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
G6 2002eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
NetLibrary, Inc
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Consumers' preferences
  • Motivation research (Marketing)
Label
Citizen brand : 10 commandments for transforming brands in a consumer democracy, Marc Gobé, (electronic resource)
Link
http://www.netLibrary.com.ezproxy.lonestar.edu/urlapi.asp?action=summary&v=1&bookid=85839
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 233-235) and index
Color
multicolored
Contents
Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship
Control code
ocm52739971
Dimensions
unknown
Extent
xxxvii, 249 p.
Form of item
electronic
Isbn
9781581152999
Isbn Type
(electronic bk.)
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(Sirsi) 691970
Label
Citizen brand : 10 commandments for transforming brands in a consumer democracy, Marc Gobé, (electronic resource)
Link
http://www.netLibrary.com.ezproxy.lonestar.edu/urlapi.asp?action=summary&v=1&bookid=85839
Publication
Bibliography note
Includes bibliographical references (p. 233-235) and index
Color
multicolored
Contents
Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship
Control code
ocm52739971
Dimensions
unknown
Extent
xxxvii, 249 p.
Form of item
electronic
Isbn
9781581152999
Isbn Type
(electronic bk.)
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(Sirsi) 691970

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