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The Resource Cultural strategy : using innovative ideologies to build breakthrough brands, Douglas Holt and Douglas Cameron

Cultural strategy : using innovative ideologies to build breakthrough brands, Douglas Holt and Douglas Cameron

Label
Cultural strategy : using innovative ideologies to build breakthrough brands
Title
Cultural strategy
Title remainder
using innovative ideologies to build breakthrough brands
Statement of responsibility
Douglas Holt and Douglas Cameron
Creator
Contributor
Subject
Genre
Language
eng
Summary
'Cultural Strategy' provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs
Cataloging source
UKM
http://library.link/vocab/creatorName
Holt, Douglas B
Dewey number
658.827
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.H65 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Cameron, Douglas
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Marketing
  • Branding (Marketing)
Label
Cultural strategy : using innovative ideologies to build breakthrough brands, Douglas Holt and Douglas Cameron
Link
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=022656038&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Rethinking blue oceans -- Cultural innovation theory. Nike : reinventing the American dream -- Jack Daniel's mythologizing the company to revive frontier masculinity -- Ben & Jerry's : provoking ideological flashpoints to launch a sustainable business myth -- Starbucks : trickling down new cultural capital codes -- Patagonia : how social enterprises cross the cultural chasm -- Vitaminwater : creating a 'better mousetrap" with myth -- Marlboro : the power of cultural codes -- Cultural Innovation theory -- Applying the cultural strategy model. Clearblue pregnancy tests : branding a new technology -- Fat Tire Beer : crossing the cultural chasm -- Fuse music television : challenging incumbents with cultural Jujitsu -- Freelancers union : branding a social innovation -- Organizing for cultural innovation. The brand bureaucracy and the rise of sciency marketing -- The cultural studio forms underground : Levi's 501s in Europe -- The cultural studio forms above ground : ESPN
Control code
ocn636906680
Dimensions
24 cm.
Extent
xv, 387 p.
Isbn
9780199587407
Isbn Type
(hbk.)
Lccn
2010935044
Other physical details
ill.
System control number
  • (Sirsi) 1290729
  • (OCoLC)636906680
Label
Cultural strategy : using innovative ideologies to build breakthrough brands, Douglas Holt and Douglas Cameron
Link
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=022656038&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publication
Bibliography note
Includes bibliographical references and index
Contents
Rethinking blue oceans -- Cultural innovation theory. Nike : reinventing the American dream -- Jack Daniel's mythologizing the company to revive frontier masculinity -- Ben & Jerry's : provoking ideological flashpoints to launch a sustainable business myth -- Starbucks : trickling down new cultural capital codes -- Patagonia : how social enterprises cross the cultural chasm -- Vitaminwater : creating a 'better mousetrap" with myth -- Marlboro : the power of cultural codes -- Cultural Innovation theory -- Applying the cultural strategy model. Clearblue pregnancy tests : branding a new technology -- Fat Tire Beer : crossing the cultural chasm -- Fuse music television : challenging incumbents with cultural Jujitsu -- Freelancers union : branding a social innovation -- Organizing for cultural innovation. The brand bureaucracy and the rise of sciency marketing -- The cultural studio forms underground : Levi's 501s in Europe -- The cultural studio forms above ground : ESPN
Control code
ocn636906680
Dimensions
24 cm.
Extent
xv, 387 p.
Isbn
9780199587407
Isbn Type
(hbk.)
Lccn
2010935044
Other physical details
ill.
System control number
  • (Sirsi) 1290729
  • (OCoLC)636906680

Library Locations

    • LSC Montgomery LibraryBorrow it
      3200 College Park Drive, Conroe, TX, 77384, US
      30.20717 -95.46538
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