Coverart for item
The Resource Designing brand identity : an essential guide for the whole branding team, Alina Wheeler

Designing brand identity : an essential guide for the whole branding team, Alina Wheeler

Label
Designing brand identity : an essential guide for the whole branding team
Title
Designing brand identity
Title remainder
an essential guide for the whole branding team
Statement of responsibility
Alina Wheeler
Creator
Subject
Language
eng
Summary
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Wheeler, Alina
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
W44 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Trademarks
  • Advertising
Label
Designing brand identity : an essential guide for the whole branding team, Alina Wheeler
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 314-315) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pt. 1. Basics. Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after -- pt. 2. Process. Process basics -- Phase 1. Conducting research -- Phase 2. Clarifying strategy -- Phase 3. Designing identity -- Phase 4. Creating touchpoints -- Phase 5. Managing assets -- pt. 3 Best practices. Case studies
Control code
ocn788247460
Dimensions
29 cm
Edition
Fourth edition.
Extent
x, 326 pages
Isbn
9781118099209
Lccn
2012020851
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
  • (Sirsi) 1566254
  • (OCoLC)788247460
Label
Designing brand identity : an essential guide for the whole branding team, Alina Wheeler
Publication
Bibliography note
Includes bibliographical references (pages 314-315) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pt. 1. Basics. Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after -- pt. 2. Process. Process basics -- Phase 1. Conducting research -- Phase 2. Clarifying strategy -- Phase 3. Designing identity -- Phase 4. Creating touchpoints -- Phase 5. Managing assets -- pt. 3 Best practices. Case studies
Control code
ocn788247460
Dimensions
29 cm
Edition
Fourth edition.
Extent
x, 326 pages
Isbn
9781118099209
Lccn
2012020851
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
  • (Sirsi) 1566254
  • (OCoLC)788247460

Library Locations

    • LSC Montgomery LibraryBorrow it
      3200 College Park Drive, Conroe, TX, 77384, US
      30.20717 -95.46538
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