Coverart for item
The Resource Designing brand identity : an essential guide for the entire branding team, Alina Wheeler

Designing brand identity : an essential guide for the entire branding team, Alina Wheeler

Label
Designing brand identity : an essential guide for the entire branding team
Title
Designing brand identity
Title remainder
an essential guide for the entire branding team
Statement of responsibility
Alina Wheeler
Creator
Subject
Language
eng
Summary
"In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design and identity standards through launch and governance, 'Designing Brand Identity' is an essential reference for the entire process. Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this third edition offers new insights into emerging trends such as sustainability and social networks. Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits."--P[4] of cover
Cataloging source
DLC
http://library.link/vocab/creatorName
Wheeler, Alina
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
W44 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Trademarks
  • Advertising
Label
Designing brand identity : an essential guide for the entire branding team, Alina Wheeler
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 292-293) and index
Contents
Basics. Brand basics ; Brand identity ideals ; Brand identity elements ; Brand forces ; Before and after -- Process. Phase 1 : conducting research ; Phase 2 : clarifying strategy ; Phase 3 : designing identity ; Phase 4 : creating touchpoints ; Phase 5 : managing assets -- Best practices
Control code
ocn298775906
Dimensions
29 cm.
Edition
3rd ed.
Extent
ix, 310 p.
Isbn
9780470401422
Isbn Type
(cloth)
Lccn
2009018429
Other physical details
ill. (chiefly col.)
System control number
  • (Sirsi) 1399731
  • (OCoLC)298775906
Label
Designing brand identity : an essential guide for the entire branding team, Alina Wheeler
Publication
Bibliography note
Includes bibliographical references (p. 292-293) and index
Contents
Basics. Brand basics ; Brand identity ideals ; Brand identity elements ; Brand forces ; Before and after -- Process. Phase 1 : conducting research ; Phase 2 : clarifying strategy ; Phase 3 : designing identity ; Phase 4 : creating touchpoints ; Phase 5 : managing assets -- Best practices
Control code
ocn298775906
Dimensions
29 cm.
Edition
3rd ed.
Extent
ix, 310 p.
Isbn
9780470401422
Isbn Type
(cloth)
Lccn
2009018429
Other physical details
ill. (chiefly col.)
System control number
  • (Sirsi) 1399731
  • (OCoLC)298775906

Library Locations

    • LSC Montgomery LibraryBorrow it
      3200 College Park Drive, Conroe, TX, 77384, US
      30.20717 -95.46538
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