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The Resource Fashion brands : branding style from Armani to Zara, Mark Tungate

Fashion brands : branding style from Armani to Zara, Mark Tungate

Label
Fashion brands : branding style from Armani to Zara
Title
Fashion brands
Title remainder
branding style from Armani to Zara
Statement of responsibility
Mark Tungate
Creator
Author
Subject
Language
eng
Summary
"Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion 'sense' -- and reveals how a mere piece of clothing can be transformed into something with mystical allure."--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Tungate, Mark
Dewey number
746.9/20688
Index
index present
LC call number
HD9940.A2
LC item number
T86 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Fashion merchandising
  • Branding (Marketing)
  • Advertising
Label
Fashion brands : branding style from Armani to Zara, Mark Tungate
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [213]-214) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : A different view -- A history of seduction : Style addicts ; The first fashion brand ; Poiret raises the stakes ; Chanel, Dior and beyond ; The death of fashion ; The rebirth of fashion ; Surviving the crash -- Fashioning an identity : Controlling the plot ; The Italian connection -- When haute couture meets high street : Strategic alliances ; Chic battles cheap ; Stockholm Syndrome ; Viva Zara ; A unique brand from Japan -- The designer as brand : How to be a designer brand -- The store is the star : Retail cathedrals ; Creativity drives consumption ; Luxury theme parks and urban bazaars -- Anatomy of a trend : The style bureau ; The new oracles ; The cool hunter -- The image-makers : Portrait of an art director ; The alternative image-maker -- They shoot dresses, don't they? : Brand translators ; The limits of experimentation -- This year's model : Packaging beauty ; Perfection and imperfection -- Celebrity sells : When celebrities become designers -- Press to impress -- The collections : The power behind the shows ; Communication via catwalk ; Haute couture laid low ; Front-row fever -- Accessorize all areas : Emotional baggage ; A brand in a bottle -- Retro brands retooled : Climbing out of a trench ; The art of plundering the past -- Targeted male : 'Very GQ' ; Fine and dandy ; A tailor-made opportunity ; Groom for improvement -- Urban athletes : Getting on track ; Expect a gadget ; Stars and streets -- Virtually dressed : The success story ; Interactive fashion -- Rise of the bloggers : Blogs and the press ; Blogging as business -- The faking game -- Trendy toddlers : A taste of Milk -- Style goes back to the future : From thrift to vintage -- Behind the seams : Ateliers versus factories ; Ethical fashion -- Conclusion : Searching for a soul ; Honesty as a policy ; The cachet of culture ; 'We are all individuals'
Control code
ocn782992419
Dimensions
24 cm
Edition
3rd edition.
Extent
xii, 228 pages
Isbn
9780749464462
Lccn
2012020099
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)782992419
Label
Fashion brands : branding style from Armani to Zara, Mark Tungate
Publication
Bibliography note
Includes bibliographical references (pages [213]-214) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : A different view -- A history of seduction : Style addicts ; The first fashion brand ; Poiret raises the stakes ; Chanel, Dior and beyond ; The death of fashion ; The rebirth of fashion ; Surviving the crash -- Fashioning an identity : Controlling the plot ; The Italian connection -- When haute couture meets high street : Strategic alliances ; Chic battles cheap ; Stockholm Syndrome ; Viva Zara ; A unique brand from Japan -- The designer as brand : How to be a designer brand -- The store is the star : Retail cathedrals ; Creativity drives consumption ; Luxury theme parks and urban bazaars -- Anatomy of a trend : The style bureau ; The new oracles ; The cool hunter -- The image-makers : Portrait of an art director ; The alternative image-maker -- They shoot dresses, don't they? : Brand translators ; The limits of experimentation -- This year's model : Packaging beauty ; Perfection and imperfection -- Celebrity sells : When celebrities become designers -- Press to impress -- The collections : The power behind the shows ; Communication via catwalk ; Haute couture laid low ; Front-row fever -- Accessorize all areas : Emotional baggage ; A brand in a bottle -- Retro brands retooled : Climbing out of a trench ; The art of plundering the past -- Targeted male : 'Very GQ' ; Fine and dandy ; A tailor-made opportunity ; Groom for improvement -- Urban athletes : Getting on track ; Expect a gadget ; Stars and streets -- Virtually dressed : The success story ; Interactive fashion -- Rise of the bloggers : Blogs and the press ; Blogging as business -- The faking game -- Trendy toddlers : A taste of Milk -- Style goes back to the future : From thrift to vintage -- Behind the seams : Ateliers versus factories ; Ethical fashion -- Conclusion : Searching for a soul ; Honesty as a policy ; The cachet of culture ; 'We are all individuals'
Control code
ocn782992419
Dimensions
24 cm
Edition
3rd edition.
Extent
xii, 228 pages
Isbn
9780749464462
Lccn
2012020099
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)782992419

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      30.20717 -95.46538
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