Coverart for item
The Resource Hispanic marketing : a cultural perspective, Felipe Korzenny, Betty Ann Korzenny

Hispanic marketing : a cultural perspective, Felipe Korzenny, Betty Ann Korzenny

Label
Hispanic marketing : a cultural perspective
Title
Hispanic marketing
Title remainder
a cultural perspective
Statement of responsibility
Felipe Korzenny, Betty Ann Korzenny
Creator
Contributor
Author
Subject
Language
eng
Summary
"Hispanic Marketing shows marketers how to best reach the widely misunderstood Hispanic demographic. Each chapter describes and explains the cultural principles of Hispanic marketing. Recent case studies in full color help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Korzenny, Felipe
Dewey number
658.8/0089/68073
Illustrations
illustrations
Index
index present
LC call number
HF5415.33.U6
LC item number
K67 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1933-
http://library.link/vocab/relatedWorkOrContributorName
Korzenny, Betty Ann
http://library.link/vocab/subjectName
  • Hispanic American consumers
  • Consumer behavior
  • Target marketing
Label
Hispanic marketing : a cultural perspective, Felipe Korzenny, Betty Ann Korzenny
Link
http://catdir.loc.gov/catdir/toc/ecip0510/2005008903.html
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Role of culture in cross-cultural marketing -- Characteristics of the Hispanic market -- What makes Hispanics "hispanic" -- Role of language in Hispanic marketing -- Processes of enculturation, acculturation, and assimilation -- Cultural dimensions and archetypes -- Culturally informed strategy based on grounded research -- U.S. Hispanic media environment and strategy -- Evolution of Hispanic marketing -- Future
Control code
ocm58790992
Dimensions
23 cm
Extent
xxiv, 328 pages
Isbn
9780750679039
Lccn
2005008903
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
(OCoLC)58790992
Label
Hispanic marketing : a cultural perspective, Felipe Korzenny, Betty Ann Korzenny
Link
http://catdir.loc.gov/catdir/toc/ecip0510/2005008903.html
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Role of culture in cross-cultural marketing -- Characteristics of the Hispanic market -- What makes Hispanics "hispanic" -- Role of language in Hispanic marketing -- Processes of enculturation, acculturation, and assimilation -- Cultural dimensions and archetypes -- Culturally informed strategy based on grounded research -- U.S. Hispanic media environment and strategy -- Evolution of Hispanic marketing -- Future
Control code
ocm58790992
Dimensions
23 cm
Extent
xxiv, 328 pages
Isbn
9780750679039
Lccn
2005008903
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
(OCoLC)58790992

Library Locations

    • Cy-Fair LibraryBorrow it
      9191 Barker-Cypress Road, Cypress, TX, 77433, US
      29.911273 -95.686197
Processing Feedback ...