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The Resource Hispanic marketing & public relations : understanding and targeting America's largest minority, edited by Elena del Valle ; [foreword by Carlos Santiago]

Hispanic marketing & public relations : understanding and targeting America's largest minority, edited by Elena del Valle ; [foreword by Carlos Santiago]

Label
Hispanic marketing & public relations : understanding and targeting America's largest minority
Title
Hispanic marketing & public relations
Title remainder
understanding and targeting America's largest minority
Statement of responsibility
edited by Elena del Valle ; [foreword by Carlos Santiago]
Title variation
Hispanic marketing and public relations
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.80089/68073
Illustrations
illustrations
Index
index present
LC call number
HF5415.33.U6
LC item number
H575 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Valle, Elena del
http://library.link/vocab/subjectName
  • Hispanic American consumers
  • Consumer behavior
  • Target marketing
  • Hispanic American mass media
Label
Hispanic marketing & public relations : understanding and targeting America's largest minority, edited by Elena del Valle ; [foreword by Carlos Santiago]
Instantiates
Publication
Note
Accompanied by a companion web site
Bibliography note
Includes bibliographical references (p. 417-423) and index
Contents
  • Hispanic projections
  • Roger Selbert
  • Qualitative and quantitative research strategies
  • Miguel Gomez Winebrenner
  • Segmentation by level of acculturation
  • Miguel Gomez Winebrenner
  • Effective translations
  • Tony Malaghan
  • Marketing to U.S. Hispanics online
  • Richard Israel, Cynthia Nelson
  • A snapshot of the U.S. Hispanic market
  • Hispanic public relations and its emergence as an industry
  • Dora O. Tovar
  • Latino media : a cultural connection
  • Federico Subervi, Heidi Eusebio
  • Electronic publicity and broadcast public relations
  • David Henry
  • Maximizing public relations results with entertainment
  • Claudia Santa Cruz
  • Hispanic public relations return on investment
  • Christine Clavijo-Kish, Dalia Paratore Salazar
  • Jonathon R. Ashton, Michele Valdovinos
  • Cultural understanding key to effective Hispanic media training
  • Elena del Valle
  • Latino identity & situational Latinidad
  • Federico Subervi, Diana Rios
  • Beyond skin color
  • Deborah Vallejo
  • A deeper look into the U.S. Hispanic market
  • Derene Allen, Madalyn Friedman
Control code
ocm62158000
Dimensions
23 cm.
Edition
1st ed.
Extent
xxii, 435 p.
Isbn
9781932534085
Lccn
2005903630
Other physical details
ill.
System control number
  • (Sirsi) 978312
  • (OCoLC)62158000
Label
Hispanic marketing & public relations : understanding and targeting America's largest minority, edited by Elena del Valle ; [foreword by Carlos Santiago]
Publication
Note
Accompanied by a companion web site
Bibliography note
Includes bibliographical references (p. 417-423) and index
Contents
  • Hispanic projections
  • Roger Selbert
  • Qualitative and quantitative research strategies
  • Miguel Gomez Winebrenner
  • Segmentation by level of acculturation
  • Miguel Gomez Winebrenner
  • Effective translations
  • Tony Malaghan
  • Marketing to U.S. Hispanics online
  • Richard Israel, Cynthia Nelson
  • A snapshot of the U.S. Hispanic market
  • Hispanic public relations and its emergence as an industry
  • Dora O. Tovar
  • Latino media : a cultural connection
  • Federico Subervi, Heidi Eusebio
  • Electronic publicity and broadcast public relations
  • David Henry
  • Maximizing public relations results with entertainment
  • Claudia Santa Cruz
  • Hispanic public relations return on investment
  • Christine Clavijo-Kish, Dalia Paratore Salazar
  • Jonathon R. Ashton, Michele Valdovinos
  • Cultural understanding key to effective Hispanic media training
  • Elena del Valle
  • Latino identity & situational Latinidad
  • Federico Subervi, Diana Rios
  • Beyond skin color
  • Deborah Vallejo
  • A deeper look into the U.S. Hispanic market
  • Derene Allen, Madalyn Friedman
Control code
ocm62158000
Dimensions
23 cm.
Edition
1st ed.
Extent
xxii, 435 p.
Isbn
9781932534085
Lccn
2005903630
Other physical details
ill.
System control number
  • (Sirsi) 978312
  • (OCoLC)62158000

Library Locations

    • Cy-Fair LibraryBorrow it
      9191 Barker-Cypress Road, Cypress, TX, 77433, US
      29.911273 -95.686197
    • LSC Montgomery LibraryBorrow it
      3200 College Park Drive, Conroe, TX, 77384, US
      30.20717 -95.46538
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