Coverart for item
The Resource How does advertising impact teen behavior?, Roman Espejo, book editor

How does advertising impact teen behavior?, Roman Espejo, book editor

Label
How does advertising impact teen behavior?
Title
How does advertising impact teen behavior?
Statement of responsibility
Roman Espejo, book editor
Contributor
Subject
Language
eng
Summary
Presents opinions on the effects of advertising on teen behavior by focusing on online advertising and marketing for such items as cigarettes, alcohol, and fast food
Member of
Cataloging source
DLC
Dewey number
659.10835
Index
index present
LC call number
HQ799.2.M35
LC item number
H69 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1977-
http://library.link/vocab/relatedWorkOrContributorName
Espejo, Roman
Series statement
At issue
http://library.link/vocab/subjectName
  • Mass media and teenagers
  • Advertising
  • Teenagers
  • Behavioral assessment of teenagers
Label
How does advertising impact teen behavior?, Roman Espejo, book editor
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Advertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan -- Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper -- Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne -- Tweens have become more aware of advertising and brands / Jayne O'Donnell -- Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery -- Teens may not respond to online advertising / Mark Dolliver -- Text messaging can be an effective marketing tool to reach teens / Alana Semuels -- Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection -- Alcohol advertising does not significantly influence teen drinking / STATS -- Smoking advertisements influences teen smoking / Robert A. Wascher -- Anti-smoking advertisements can reduce teen smoking / Michael Eriksen -- Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association -- Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker
Control code
ocn733755641
Dimensions
24 cm.
Extent
102 p.
Isbn
9780737755787
Isbn Type
(hbk. : alk. paper)
Lccn
2011026395
System control number
  • (Sirsi) 1425827
  • (OCoLC)733755641
Label
How does advertising impact teen behavior?, Roman Espejo, book editor
Publication
Bibliography note
Includes bibliographical references and index
Contents
Advertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan -- Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper -- Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne -- Tweens have become more aware of advertising and brands / Jayne O'Donnell -- Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery -- Teens may not respond to online advertising / Mark Dolliver -- Text messaging can be an effective marketing tool to reach teens / Alana Semuels -- Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection -- Alcohol advertising does not significantly influence teen drinking / STATS -- Smoking advertisements influences teen smoking / Robert A. Wascher -- Anti-smoking advertisements can reduce teen smoking / Michael Eriksen -- Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association -- Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker
Control code
ocn733755641
Dimensions
24 cm.
Extent
102 p.
Isbn
9780737755787
Isbn Type
(hbk. : alk. paper)
Lccn
2011026395
System control number
  • (Sirsi) 1425827
  • (OCoLC)733755641

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