Coverart for item
The Resource Legendary brands : unleashing the power of storytelling to create a winning marketing strategy, Laurence Vincent

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy, Laurence Vincent

Label
Legendary brands : unleashing the power of storytelling to create a winning marketing strategy
Title
Legendary brands
Title remainder
unleashing the power of storytelling to create a winning marketing strategy
Statement of responsibility
Laurence Vincent
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Vincent, Laurence
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
V563 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Customer relations
Label
Legendary brands : unleashing the power of storytelling to create a winning marketing strategy, Laurence Vincent
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 309-312) and index
Contents
All brands are not created equal -- Brand mythology -- Myth and the narrative of legendary brands -- Legendary brands and personal narrative -- Investigating brand narrative -- Crafting brand narrative -- Communicating brand narrative -- Brand culture -- Cobranding, sponsorship, and partnership marketing -- Brand agents -- Nonlinear branding -- Rescuing the troubled brand -- Brand narrative and the body politic -- The dark side of brand mythology
Control code
ocm50316285
Dimensions
24 cm.
Extent
x, 321 p.
Isbn
9780793155606
Isbn Type
(hbk.)
Lccn
2002012222
Other physical details
ill.
System control number
(Sirsi) 802171
Label
Legendary brands : unleashing the power of storytelling to create a winning marketing strategy, Laurence Vincent
Publication
Bibliography note
Includes bibliographical references (p. 309-312) and index
Contents
All brands are not created equal -- Brand mythology -- Myth and the narrative of legendary brands -- Legendary brands and personal narrative -- Investigating brand narrative -- Crafting brand narrative -- Communicating brand narrative -- Brand culture -- Cobranding, sponsorship, and partnership marketing -- Brand agents -- Nonlinear branding -- Rescuing the troubled brand -- Brand narrative and the body politic -- The dark side of brand mythology
Control code
ocm50316285
Dimensions
24 cm.
Extent
x, 321 p.
Isbn
9780793155606
Isbn Type
(hbk.)
Lccn
2002012222
Other physical details
ill.
System control number
(Sirsi) 802171

Library Locations

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      29.911273 -95.686197
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