Coverart for item
The Resource Mass affluence : seven new rules of marketing to today's consumer, Paul Nunes, Brian Johnson

Mass affluence : seven new rules of marketing to today's consumer, Paul Nunes, Brian Johnson

Label
Mass affluence : seven new rules of marketing to today's consumer
Title
Mass affluence
Title remainder
seven new rules of marketing to today's consumer
Statement of responsibility
Paul Nunes, Brian Johnson
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Nunes, Paul
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.1
LC item number
.N86 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1960-
http://library.link/vocab/relatedWorkOrContributorName
Johnson, Brian
http://library.link/vocab/subjectName
  • Marketing
  • Affluent consumers
  • Consumers
  • Consumer behavior
  • Product management
  • Consumers
  • Consumer satisfaction
Label
Mass affluence : seven new rules of marketing to today's consumer, Paul Nunes, Brian Johnson
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [235]-253) and index
Control code
ocm54487714
Dimensions
24 cm.
Extent
xvii, 269 p.
Isbn
9781591391968
Lccn
2004002471
Other physical details
ill.
System control number
  • (Sirsi) 740331
  • 724781
Label
Mass affluence : seven new rules of marketing to today's consumer, Paul Nunes, Brian Johnson
Publication
Bibliography note
Includes bibliographical references (p. [235]-253) and index
Control code
ocm54487714
Dimensions
24 cm.
Extent
xvii, 269 p.
Isbn
9781591391968
Lccn
2004002471
Other physical details
ill.
System control number
  • (Sirsi) 740331
  • 724781

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