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The Resource On purpose : delivering a branded customer experience people love, Shaun Smith, Andy Milligan

On purpose : delivering a branded customer experience people love, Shaun Smith, Andy Milligan

Label
On purpose : delivering a branded customer experience people love
Title
On purpose
Title remainder
delivering a branded customer experience people love
Statement of responsibility
Shaun Smith, Andy Milligan
Creator
Contributor
Author
Subject
Language
eng
Summary
  • "With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to: --Stand Up: be clear about brand purpose and promise --Stand Out: define, design and deliver distinctive customer experiences across multiple channels --Stand Firm: create strong cultures that sustain results They explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter"--
  • "Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels. Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including: - Altro - Barclays Bank - Best Western - citizenM - IKEA - Lego - Liberty Global Business Services - London 2012 Olympics - Lush - Nissan - O2 - Timpson - Zappos"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Smith, Shaun
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
S595 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Milligan, Andy
http://library.link/vocab/subjectName
  • Customer relations
  • Relationship marketing
  • Branding (Marketing)
Label
On purpose : delivering a branded customer experience people love, Shaun Smith, Andy Milligan
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Part One. Stand up -- Purpose driven -- Purposeful leadership -- Part Two. Stand out -- Infectious communication -- Distinctive customer experience -- Continuous innovation -- Part Three. Stand firm -- Cult-like culture -- Distinctive employee experience -- Experience measurement -- Never stand still -- On Purpose profile -- How to implement-- successfully -- Putting the principles into practice -- On purpose-- multichannel -- The authors -- Acknowledgements -- Index
Control code
ocn907205791
Dimensions
23 cm
Extent
vii, 278 pages
Isbn
9780749471910
Lccn
2015031282
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (chiefly color)
System control number
  • (Sirsi) o907205791
  • (OCoLC)907205791
Label
On purpose : delivering a branded customer experience people love, Shaun Smith, Andy Milligan
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Part One. Stand up -- Purpose driven -- Purposeful leadership -- Part Two. Stand out -- Infectious communication -- Distinctive customer experience -- Continuous innovation -- Part Three. Stand firm -- Cult-like culture -- Distinctive employee experience -- Experience measurement -- Never stand still -- On Purpose profile -- How to implement-- successfully -- Putting the principles into practice -- On purpose-- multichannel -- The authors -- Acknowledgements -- Index
Control code
ocn907205791
Dimensions
23 cm
Extent
vii, 278 pages
Isbn
9780749471910
Lccn
2015031282
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (chiefly color)
System control number
  • (Sirsi) o907205791
  • (OCoLC)907205791

Library Locations

    • LSC Montgomery LibraryBorrow it
      3200 College Park Drive, Conroe, TX, 77384, US
      30.20717 -95.46538
    • Tomball LibraryBorrow it
      30555 Tomball Parkway, Tomball, TX, 77375, US
      30.1149527 -95.6431808
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