Coverart for item
The Resource Packaging the brand : the relationship between packaging design and brand identity, Gavin Ambrose, Paul Harris

Packaging the brand : the relationship between packaging design and brand identity, Gavin Ambrose, Paul Harris

Label
Packaging the brand : the relationship between packaging design and brand identity
Title
Packaging the brand
Title remainder
the relationship between packaging design and brand identity
Statement of responsibility
Gavin Ambrose, Paul Harris
Creator
Contributor
Subject
Language
eng
Summary
This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns
Member of
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Ambrose, Gavin
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.A39 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1971-
http://library.link/vocab/relatedWorkOrContributorName
Harris, Paul
Series statement
Required reading range. Course reader
http://library.link/vocab/subjectName
  • Packaging
  • Branding (Marketing)
  • Graphic design (Typography)
  • Trademarks
Label
Packaging the brand : the relationship between packaging design and brand identity, Gavin Ambrose, Paul Harris
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 206) and index
Control code
ocn609544323
Dimensions
30 cm.
Extent
207 p.
Isbn
9782940411412
Isbn Type
(pbk.)
Other physical details
ill. (some col.)
System control number
  • (Sirsi) 1385520
  • (OCoLC)609544323
Label
Packaging the brand : the relationship between packaging design and brand identity, Gavin Ambrose, Paul Harris
Publication
Bibliography note
Includes bibliographical references (p. 206) and index
Control code
ocn609544323
Dimensions
30 cm.
Extent
207 p.
Isbn
9782940411412
Isbn Type
(pbk.)
Other physical details
ill. (some col.)
System control number
  • (Sirsi) 1385520
  • (OCoLC)609544323

Library Locations

    • LSC Montgomery LibraryBorrow it
      3200 College Park Drive, Conroe, TX, 77384, US
      30.20717 -95.46538
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