Coverart for item
The Resource Perennial seller : the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check

Perennial seller : the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check

Label
Perennial seller : the art of making and marketing work that lasts
Title
Perennial seller
Title remainder
the art of making and marketing work that lasts
Statement of responsibility
Ryan Holiday, founder of Brass Check
Creator
Author
Subject
Language
eng
Summary
Bestselling author and marketer Ryan Holiday calls certain works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with successful businesses and creators, as well as interviews with the minds behind some of the greatest perennial sellers of our time. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time
Cataloging source
YDX
http://library.link/vocab/creatorName
Holiday, Ryan
Dewey number
381/.1
Index
index present
LC call number
HF5415
LC item number
.H7415 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Selling
  • Branding (Marketing)
  • Creative ability
Label
Perennial seller : the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 232-242) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn962355176
Dimensions
22 cm
Extent
248 pages
Isbn
9780143109013
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) o962355176
  • (OCoLC)962355176
Label
Perennial seller : the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 232-242) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn962355176
Dimensions
22 cm
Extent
248 pages
Isbn
9780143109013
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) o962355176
  • (OCoLC)962355176

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