Coverart for item
The Resource Reputation marketing : building and sustaining your organization's greatest asset, Joe Marconi

Reputation marketing : building and sustaining your organization's greatest asset, Joe Marconi

Label
Reputation marketing : building and sustaining your organization's greatest asset
Title
Reputation marketing
Title remainder
building and sustaining your organization's greatest asset
Statement of responsibility
Joe Marconi
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Marconi, Joe
Dewey number
659.2/85
Illustrations
illustrations
Index
index present
LC call number
HD59.2
LC item number
.M374 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
American Marketing Association
http://library.link/vocab/subjectName
  • Corporate image
  • Corporations
  • Branding (Marketing)
Label
Reputation marketing : building and sustaining your organization's greatest asset, Joe Marconi
Instantiates
Publication
Note
"American Marketing Association."
Bibliography note
Includes bibliographical references (pages 225-226) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Who do you think you are? understanding reputation marketing -- Attitudes and awareness: the role of research in building your reputation -- A long and distinguished history ... or not: using what you have (or what you don't have) to manage your reputation -- Looking the part: dressing for success, for failure, or just to be noticed -- Putting your reputation on the line -- online reputation marketing in the Internet age -- Damage control: changing a "bad reputation" -- The halo effect and borrowed interest: getting ahead on someone else's reputation -- The reputation marketing casebook: about companies that built, changed, or exploited their reputations -- A crash course in reputation marketing
Control code
ocm47101001
Dimensions
24 cm
Extent
xiii, 232 pages
Isbn
9780658014291
Lccn
2001040327
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Stock number
1045880
System control number
  • (Sirsi) o47101001
  • (OCoLC)47101001
Label
Reputation marketing : building and sustaining your organization's greatest asset, Joe Marconi
Publication
Note
"American Marketing Association."
Bibliography note
Includes bibliographical references (pages 225-226) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Who do you think you are? understanding reputation marketing -- Attitudes and awareness: the role of research in building your reputation -- A long and distinguished history ... or not: using what you have (or what you don't have) to manage your reputation -- Looking the part: dressing for success, for failure, or just to be noticed -- Putting your reputation on the line -- online reputation marketing in the Internet age -- Damage control: changing a "bad reputation" -- The halo effect and borrowed interest: getting ahead on someone else's reputation -- The reputation marketing casebook: about companies that built, changed, or exploited their reputations -- A crash course in reputation marketing
Control code
ocm47101001
Dimensions
24 cm
Extent
xiii, 232 pages
Isbn
9780658014291
Lccn
2001040327
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Stock number
1045880
System control number
  • (Sirsi) o47101001
  • (OCoLC)47101001

Library Locations

    • Cy-Fair LibraryBorrow it
      9191 Barker-Cypress Road, Cypress, TX, 77433, US
      29.911273 -95.686197
Processing Feedback ...