Coverart for item
The Resource Retail marketing and branding : a definitive guide to maximizing ROI, Jesko Perrey and Dennis Spillecke

Retail marketing and branding : a definitive guide to maximizing ROI, Jesko Perrey and Dennis Spillecke

Label
Retail marketing and branding : a definitive guide to maximizing ROI
Title
Retail marketing and branding
Title remainder
a definitive guide to maximizing ROI
Statement of responsibility
Jesko Perrey and Dennis Spillecke
Creator
Contributor
Subject
Language
eng
Summary
"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: New and updated case examples ; Updated figures and examples throughout ; New interviewers with recent experiences ; Additional chapters."--Publisher's website
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Perrey, Jesko
Dewey number
658.87
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF5415.1255
LC item number
.P47 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Spillecke, Dennis
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Rate of return
Label
Retail marketing and branding : a definitive guide to maximizing ROI, Jesko Perrey and Dennis Spillecke
Instantiates
Publication
Note
Previous ed.: 2011
Bibliography note
Includes bibliographical references and index
Contents
pt. I. Building superior retail brands. Principles of successful brand management: art, science, craft -- Segmentation -- A guide to excellence in retail brand management -- Developing and refining retail formats -- Store brand portfolio management -- Private label branding -- pt. II. Optimizing marketing ROI. How to spend it: fact-based media mix optimization -- Budget sizing: the million-dollar question -- Budget prioritization -- Reach-cost-quality -- Marketing mix modeling -- The digital retail (r)evolution -- Pos marketing -- Leaflets and local print advertising: how to achieve local media excellence -- Fact-based promotion management -- Excellence in classical media -- Digital marketing excellence -- Maximizing customer value with data-driven CLM -- Smart sourcing -- pt. III. Ten perspectives on retail marketing
Control code
ocn806199782
Dimensions
24 cm.
Edition
2nd ed.
Extent
xxii, 374 p.
Isbn
9781118489529
Isbn Type
(hbk.)
Other physical details
ill., maps
System control number
  • (Sirsi) 1525544
  • (OCoLC)806199782
Label
Retail marketing and branding : a definitive guide to maximizing ROI, Jesko Perrey and Dennis Spillecke
Publication
Note
Previous ed.: 2011
Bibliography note
Includes bibliographical references and index
Contents
pt. I. Building superior retail brands. Principles of successful brand management: art, science, craft -- Segmentation -- A guide to excellence in retail brand management -- Developing and refining retail formats -- Store brand portfolio management -- Private label branding -- pt. II. Optimizing marketing ROI. How to spend it: fact-based media mix optimization -- Budget sizing: the million-dollar question -- Budget prioritization -- Reach-cost-quality -- Marketing mix modeling -- The digital retail (r)evolution -- Pos marketing -- Leaflets and local print advertising: how to achieve local media excellence -- Fact-based promotion management -- Excellence in classical media -- Digital marketing excellence -- Maximizing customer value with data-driven CLM -- Smart sourcing -- pt. III. Ten perspectives on retail marketing
Control code
ocn806199782
Dimensions
24 cm.
Edition
2nd ed.
Extent
xxii, 374 p.
Isbn
9781118489529
Isbn Type
(hbk.)
Other physical details
ill., maps
System control number
  • (Sirsi) 1525544
  • (OCoLC)806199782

Library Locations

    • Tomball LibraryBorrow it
      30555 Tomball Parkway, Tomball, TX, 77375, US
      30.1149527 -95.6431808
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