Coverart for item
The Resource Romancing the brand : how brands create strong, intimate relationships with consumers, Tim Halloran

Romancing the brand : how brands create strong, intimate relationships with consumers, Tim Halloran

Label
Romancing the brand : how brands create strong, intimate relationships with consumers
Title
Romancing the brand
Title remainder
how brands create strong, intimate relationships with consumers
Statement of responsibility
Tim Halloran
Creator
Subject
Language
eng
Summary
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands?In" Romancing the Brand, "branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand." Step by step, he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial "romance." Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, "Romancing the Brand" arms you with an arsenal of classic and emerging marketing tools--such as benefit laddering and word-of-mouth marketing--that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more
Cataloging source
DLC
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Halloran, Tim
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.H35 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Product management
  • Customer relations
  • Branding (Marketing)
  • Product management
  • Customer relations
Label
Romancing the brand : how brands create strong, intimate relationships with consumers, Tim Halloran
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 231-237) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Breaking up and moving on
  • Romance and the brand
  • Know yourself
  • Know your type
  • Meet memorably
  • Make it mutual
  • Deepen the connection
  • Keep love alive
  • Making up
Control code
ocn863100598
Dimensions
24 cm
Edition
First edition.
Extent
v, 262 pages
Isbn
9781118611289
Lccn
2013043201
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) o863100598
  • (OCoLC)863100598
Label
Romancing the brand : how brands create strong, intimate relationships with consumers, Tim Halloran
Publication
Bibliography note
Includes bibliographical references (pages 231-237) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Breaking up and moving on
  • Romance and the brand
  • Know yourself
  • Know your type
  • Meet memorably
  • Make it mutual
  • Deepen the connection
  • Keep love alive
  • Making up
Control code
ocn863100598
Dimensions
24 cm
Edition
First edition.
Extent
v, 262 pages
Isbn
9781118611289
Lccn
2013043201
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) o863100598
  • (OCoLC)863100598

Library Locations

    • LSC Montgomery LibraryBorrow it
      3200 College Park Drive, Conroe, TX, 77384, US
      30.20717 -95.46538
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