Coverart for item
The Resource Storyscaping : stop creating ads, start creating worlds, Gaston Legorburu & Darren McColl

Storyscaping : stop creating ads, start creating worlds, Gaston Legorburu & Darren McColl

Label
Storyscaping : stop creating ads, start creating worlds
Title
Storyscaping
Title remainder
stop creating ads, start creating worlds
Statement of responsibility
Gaston Legorburu & Darren McColl
Creator
Contributor
Author
Subject
Language
eng
Summary
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces ""storyscaping"" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Legorburu, Gaston
Dewey number
659.1
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
McColl, Darren
http://library.link/vocab/subjectName
  • Advertising
  • Storytelling
  • Branding (Marketing)
Label
Storyscaping : stop creating ads, start creating worlds, Gaston Legorburu & Darren McColl
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn864788726
Dimensions
22 cm.
Extent
xi, 244 pages
Isbn
9781118823286
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (Sirsi) 1628140
  • (OCoLC)864788726
Label
Storyscaping : stop creating ads, start creating worlds, Gaston Legorburu & Darren McColl
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn864788726
Dimensions
22 cm.
Extent
xi, 244 pages
Isbn
9781118823286
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (Sirsi) 1628140
  • (OCoLC)864788726

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