Coverart for item
The Resource Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins

Label
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
Title
Taking brand initiative
Title remainder
how companies can align strategy, culture, and identity through corporate branding
Statement of responsibility
Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Hatch, Mary Jo
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD59.2
LC item number
.H38 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Schultz, Majken
http://library.link/vocab/subjectName
  • Corporate image
  • Corporate culture
  • Branding (Marketing)
Label
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
Link
Instantiates
Publication
Note
"Reputation Institute publications"--Jacket
Bibliography note
Includes bibliographical references (p. 247-249) and index
Contents
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of employees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
Control code
ocn183162477
Dimensions
24 cm.
Edition
1st ed.
Extent
xix, 266 p.
Isbn
9780787998301
Isbn Type
(cloth)
Lccn
2007049669
Other physical details
ill.
System control number
  • (Sirsi) 1076761
  • (OCoLC)183162477
Label
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding, Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins
Link
Publication
Note
"Reputation Institute publications"--Jacket
Bibliography note
Includes bibliographical references (p. 247-249) and index
Contents
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of employees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave
Control code
ocn183162477
Dimensions
24 cm.
Edition
1st ed.
Extent
xix, 266 p.
Isbn
9780787998301
Isbn Type
(cloth)
Lccn
2007049669
Other physical details
ill.
System control number
  • (Sirsi) 1076761
  • (OCoLC)183162477

Library Locations

    • LSC North Harris LibraryBorrow it
      2700 W.W. Thorne Drive, Houston, TX, 77037, US
      30.00755 -95.38147
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