Coverart for item
The Resource The 22 immutable laws of branding : how to build a product or service into a world-class brand, Al Ries and Laura Ries

The 22 immutable laws of branding : how to build a product or service into a world-class brand, Al Ries and Laura Ries

Label
The 22 immutable laws of branding : how to build a product or service into a world-class brand
Title
The 22 immutable laws of branding
Title remainder
how to build a product or service into a world-class brand
Statement of responsibility
Al Ries and Laura Ries
Title variation
Twenty-two immutable laws of branding
Creator
Contributor
Subject
Language
eng
Summary
"Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do it?" "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best - like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks - with the marketing savvy of author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Ries, Al
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
R537 1998
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Ries, Laura
http://library.link/vocab/subjectName
Branding (Marketing)
Label
The 22 immutable laws of branding : how to build a product or service into a world-class brand, Al Ries and Laura Ries
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocm39182331
Dimensions
22 cm
Edition
1st ed.
Extent
viii, 182 pages
Isbn
9780887309373
Lccn
98021892
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(Sirsi) 210454
Label
The 22 immutable laws of branding : how to build a product or service into a world-class brand, Al Ries and Laura Ries
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocm39182331
Dimensions
22 cm
Edition
1st ed.
Extent
viii, 182 pages
Isbn
9780887309373
Lccn
98021892
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(Sirsi) 210454

Library Locations

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      30555 Tomball Parkway, Tomball, TX, 77375, US
      30.1149527 -95.6431808
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