Coverart for item
The Resource The activation imperative : how to build brands and business by inspiring action, William Rosen and Laurence Minsky ; [foreword by Rory Sutherland]

The activation imperative : how to build brands and business by inspiring action, William Rosen and Laurence Minsky ; [foreword by Rory Sutherland]

Label
The activation imperative : how to build brands and business by inspiring action
Title
The activation imperative
Title remainder
how to build brands and business by inspiring action
Statement of responsibility
William Rosen and Laurence Minsky ; [foreword by Rory Sutherland]
Title variation
How to build brands and business by inspiring action
Creator
Contributor
Author
Author of introduction
Subject
Language
eng
Summary
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them--from simply projecting what a brand is to optimizing what it does--to move people closer to transaction. Drawing on years of research and experience with the world's most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today's more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today's increasingly fragmented marketing landscape to more effectively and efficiently build brands and business
Cataloging source
DLC
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Rosen, William
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.R674 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1965-
http://library.link/vocab/relatedWorkOrContributorName
  • Minsky, Laurence
  • Sutherland, Rory
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Product management
Label
The activation imperative : how to build brands and business by inspiring action, William Rosen and Laurence Minsky ; [foreword by Rory Sutherland]
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 175-190) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn962442354
Dimensions
24 cm
Extent
xvii, 203 pages
Isbn
9781442257047
Lccn
2016043223
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)962442354
Label
The activation imperative : how to build brands and business by inspiring action, William Rosen and Laurence Minsky ; [foreword by Rory Sutherland]
Publication
Bibliography note
Includes bibliographical references (pages 175-190) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn962442354
Dimensions
24 cm
Extent
xvii, 203 pages
Isbn
9781442257047
Lccn
2016043223
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)962442354

Library Locations

    • MCML South Regional Library - The WoodlandsBorrow it
      2101 Lake Robbins Dr., The Woodlands, TX, 77380, US
      30.162486 -95.46549
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