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The Resource The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services, Cameron S. Foote

The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services, Cameron S. Foote

Label
The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services
Title
The creative business guide to marketing
Title remainder
selling and branding design, advertising, interactive, and editorial services
Statement of responsibility
Cameron S. Foote
Creator
Subject
Language
eng
Summary
"Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys--word of mouth, referrals, and occasional promotions--are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business."--
Assigning source
From publisher's description
Cataloging source
DLC
http://library.link/vocab/creatorName
Foote, Cameron S
Dewey number
658.8
Index
index present
LC call number
HF5415
LC item number
.F5656 2012
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Strategic planning
  • Branding (Marketing)
Label
The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services, Cameron S. Foote
Instantiates
Publication
Note
Includes index
Contents
Strategies and tactics. Why marketing is important -- Developing strategies -- Developing tactics -- Planning implementation -- Prospecting and contacting. Today's promotional landscape -- Locating prospects -- Sales responsibilities -- Their budgeting, your pricing -- Presenting and closing. Presentation preparation -- Differentiation and new business pitches -- Your portfolio or your process? -- Presentation closings -- Following up. Pre-project paperwork -- Selling ideas and concepts -- After-marketing
Control code
ocn711051766
Dimensions
25 cm.
Edition
1st ed.
Extent
223 p.
Isbn
9780393733471
Isbn Type
(hardcover)
Lccn
2011021989
System control number
  • (Sirsi) 1385484
  • (OCoLC)711051766
Label
The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services, Cameron S. Foote
Publication
Note
Includes index
Contents
Strategies and tactics. Why marketing is important -- Developing strategies -- Developing tactics -- Planning implementation -- Prospecting and contacting. Today's promotional landscape -- Locating prospects -- Sales responsibilities -- Their budgeting, your pricing -- Presenting and closing. Presentation preparation -- Differentiation and new business pitches -- Your portfolio or your process? -- Presentation closings -- Following up. Pre-project paperwork -- Selling ideas and concepts -- After-marketing
Control code
ocn711051766
Dimensions
25 cm.
Edition
1st ed.
Extent
223 p.
Isbn
9780393733471
Isbn Type
(hardcover)
Lccn
2011021989
System control number
  • (Sirsi) 1385484
  • (OCoLC)711051766

Library Locations

    • LSC Montgomery LibraryBorrow it
      3200 College Park Drive, Conroe, TX, 77384, US
      30.20717 -95.46538
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