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The Resource The definitive book of branding, edited by Kartikeya Kompella

The definitive book of branding, edited by Kartikeya Kompella

Label
The definitive book of branding
Title
The definitive book of branding
Statement of responsibility
edited by Kartikeya Kompella
Contributor
Editor
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.D44 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kompella, Kartikeya
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Globalization
Label
The definitive book of branding, edited by Kartikeya Kompella
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Section 2: From niche to mainstream. 3.
  • The power of words and stories
  • John Simmons
  • 4.
  • All together now : the new and vital strategy of "community"
  • Douglas Atkin
  • 5.
  • What it really means to be a challenger in today's world
  • Adam Morgan
  • 6.
  • Foreword
  • Building brand authenticity
  • Michael B. Beverland
  • 7.
  • The most important brand question : how does it make them feel?
  • Daryl Travis
  • 8.
  • Brands and innovation
  • Jean-Noël Kapferer
  • 9.
  • Branding with a cause
  • Keith Weed
  • Kartikeya Kompella.
  • Section 3: Branding beyond marketing. 10.
  • Living the brand
  • Nicholas Ind
  • 11.
  • Employer brand management
  • Richard Mosley
  • 12.
  • Global branding : strategy, creativity, and leadership
  • Sicco van Gelder
  • Preface. -- Section 1: Building blocks. 1.
  • 13.
  • Brand valuation : identifying and measuring the economic value creation of brands
  • Jan Lindemann.
  • Section 4: Together we stand. 14.
  • Co-branding
  • Tom Blackett
  • 15.
  • The guide to co-creation
  • Clare Fuller and Arunima Kapoor.
  • Section 5: Building brands on belief. 16.
  • The essence of positioning
  • What Chatterjee said : designing brands from the inside out
  • Patrick Hanlon
  • 17.
  • Passion brands: the extraordinary power of brand belief
  • Helen Edwards and Derek Day
  • 18.
  • Lovemarks in the age of now
  • Kevin Roberts
  • Al Ries
  • 2.
  • Creating meaningful brands : how brands evolve from labels on products to icons of meaning
  • Mark Batey.
Control code
ocn876466674
Dimensions
24 cm
Extent
xx, 408 pages
Isbn
9788132117735
Lccn
2014012534
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) 1701900
  • (OCoLC)876466674
Label
The definitive book of branding, edited by Kartikeya Kompella
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Section 2: From niche to mainstream. 3.
  • The power of words and stories
  • John Simmons
  • 4.
  • All together now : the new and vital strategy of "community"
  • Douglas Atkin
  • 5.
  • What it really means to be a challenger in today's world
  • Adam Morgan
  • 6.
  • Foreword
  • Building brand authenticity
  • Michael B. Beverland
  • 7.
  • The most important brand question : how does it make them feel?
  • Daryl Travis
  • 8.
  • Brands and innovation
  • Jean-Noël Kapferer
  • 9.
  • Branding with a cause
  • Keith Weed
  • Kartikeya Kompella.
  • Section 3: Branding beyond marketing. 10.
  • Living the brand
  • Nicholas Ind
  • 11.
  • Employer brand management
  • Richard Mosley
  • 12.
  • Global branding : strategy, creativity, and leadership
  • Sicco van Gelder
  • Preface. -- Section 1: Building blocks. 1.
  • 13.
  • Brand valuation : identifying and measuring the economic value creation of brands
  • Jan Lindemann.
  • Section 4: Together we stand. 14.
  • Co-branding
  • Tom Blackett
  • 15.
  • The guide to co-creation
  • Clare Fuller and Arunima Kapoor.
  • Section 5: Building brands on belief. 16.
  • The essence of positioning
  • What Chatterjee said : designing brands from the inside out
  • Patrick Hanlon
  • 17.
  • Passion brands: the extraordinary power of brand belief
  • Helen Edwards and Derek Day
  • 18.
  • Lovemarks in the age of now
  • Kevin Roberts
  • Al Ries
  • 2.
  • Creating meaningful brands : how brands evolve from labels on products to icons of meaning
  • Mark Batey.
Control code
ocn876466674
Dimensions
24 cm
Extent
xx, 408 pages
Isbn
9788132117735
Lccn
2014012534
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) 1701900
  • (OCoLC)876466674

Library Locations

    • Cy-Fair LibraryBorrow it
      9191 Barker-Cypress Road, Cypress, TX, 77433, US
      29.911273 -95.686197
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