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The Resource The executive's guide to enterprise social media strategy : how social networks are radically transforming your business, David B. Thomas, Mike Barlow

The executive's guide to enterprise social media strategy : how social networks are radically transforming your business, David B. Thomas, Mike Barlow

Label
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business
Title
The executive's guide to enterprise social media strategy
Title remainder
how social networks are radically transforming your business
Statement of responsibility
David B. Thomas, Mike Barlow
Creator
Contributor
Subject
Language
eng
Summary
"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders Provides both how-to advice as well as best practices on creating an enterprise social networking strategy Other titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision Makers An executive handbook and referencefor social media strategy planning and development, The Executive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives."--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Thomas, David B.
Dewey number
006.7068/4
Index
index present
LC call number
HD30.37
LC item number
.T49 2011
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Barlow, Mike
Series statement
Wiley & SAS business series
http://library.link/vocab/subjectName
  • Business enterprises
  • Strategic planning
  • Social media
  • Online social networks
Label
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business, David B. Thomas, Mike Barlow
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Contents
Speed, scope, complexity, power, and potential -- The new mode of production -- The social enterprise -- Get everybody together in the same room -- Creating social media guidelines -- Staffing and structuring -- Listening, mesurement, analytics, and ROI -- The keys to success in social media -- Marketing -- Social media for B2B -- Public relations -- Sales -- The voice of the customer -- Internal communications -- Appendix: Intuit social communications policy
Control code
ocn662400213
Dimensions
24 cm.
Extent
xix, 204 p.
Isbn
9780470886021
Isbn Type
(hardback)
Lccn
2010037966
System control number
  • (Sirsi) 1307559
  • (OCoLC)662400213
Label
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business, David B. Thomas, Mike Barlow
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Contents
Speed, scope, complexity, power, and potential -- The new mode of production -- The social enterprise -- Get everybody together in the same room -- Creating social media guidelines -- Staffing and structuring -- Listening, mesurement, analytics, and ROI -- The keys to success in social media -- Marketing -- Social media for B2B -- Public relations -- Sales -- The voice of the customer -- Internal communications -- Appendix: Intuit social communications policy
Control code
ocn662400213
Dimensions
24 cm.
Extent
xix, 204 p.
Isbn
9780470886021
Isbn Type
(hardback)
Lccn
2010037966
System control number
  • (Sirsi) 1307559
  • (OCoLC)662400213

Library Locations

    • LSC North Harris LibraryBorrow it
      2700 W.W. Thorne Drive, Houston, TX, 77037, US
      30.00755 -95.38147
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