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The Resource The long tail : why the future of business is selling less of more, Chris Anderson

The long tail : why the future of business is selling less of more, Chris Anderson

Label
The long tail : why the future of business is selling less of more
Title
The long tail
Title remainder
why the future of business is selling less of more
Statement of responsibility
Chris Anderson
Creator
Subject
Language
eng
Summary
Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.--From publisher description
Cataloging source
BKL
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Anderson, Chris
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.127
LC item number
.A54 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Market segmentation
  • Internet marketing
  • Marketing
  • Marketing
Label
The long tail : why the future of business is selling less of more, Chris Anderson
Instantiates
Publication
Note
  • "With a new chapter about long tail marketing and a new epilogue"--P. [4] of cover
  • Includes index
Bibliography note
"Notes on sources and further reading": p. [254]-258
Contents
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- The long tail of marketing -- Coda : tomorrow's tail -- Epilogue
Control code
ocn233831802
Dimensions
21 cm.
Edition
1st pbk. ed.
Extent
xii, 267 p.
Isbn
9781401309664
Isbn Type
(pbk.)
Lccn
2008004443
Other physical details
ill.
System control number
  • (Sirsi) 1185445
  • (OCoLC)233831802
Label
The long tail : why the future of business is selling less of more, Chris Anderson
Publication
Note
  • "With a new chapter about long tail marketing and a new epilogue"--P. [4] of cover
  • Includes index
Bibliography note
"Notes on sources and further reading": p. [254]-258
Contents
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new producers -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- The long tail of marketing -- Coda : tomorrow's tail -- Epilogue
Control code
ocn233831802
Dimensions
21 cm.
Edition
1st pbk. ed.
Extent
xii, 267 p.
Isbn
9781401309664
Isbn Type
(pbk.)
Lccn
2008004443
Other physical details
ill.
System control number
  • (Sirsi) 1185445
  • (OCoLC)233831802

Library Locations

    • Cy-Fair LibraryBorrow it
      9191 Barker-Cypress Road, Cypress, TX, 77433, US
      29.911273 -95.686197
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