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The Resource The origin of brands : discover the natural laws of product innovation and business survival, Al Ries and Laura Ries

The origin of brands : discover the natural laws of product innovation and business survival, Al Ries and Laura Ries

Label
The origin of brands : discover the natural laws of product innovation and business survival
Title
The origin of brands
Title remainder
discover the natural laws of product innovation and business survival
Statement of responsibility
Al Ries and Laura Ries
Creator
Contributor
Author
Subject
Language
eng
Summary
"In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products, building a successful brand, and, in turn, achieving business success." "Using studies of failed convergence products and success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Ries, Al
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
R538 2004
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Ries, Laura
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Brand name products
  • New products
Label
The origin of brands : discover the natural laws of product innovation and business survival, Al Ries and Laura Ries
Link
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up
Control code
ocm54415555
Dimensions
22 cm
Edition
1st ed.
Extent
x, 308 pages
Isbn
9780060570149
Lccn
2004042466
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)54415555
Label
The origin of brands : discover the natural laws of product innovation and business survival, Al Ries and Laura Ries
Link
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up
Control code
ocm54415555
Dimensions
22 cm
Edition
1st ed.
Extent
x, 308 pages
Isbn
9780060570149
Lccn
2004042466
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)54415555

Library Locations

    • MCML Central Library - ConroeBorrow it
      104 I-45 North, Conroe, TX, 77301, US
      30.3101743 -95.46761830000001
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