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The Resource The positive case for negative campaigning, Kyle Mattes and David P. Redlawsk

The positive case for negative campaigning, Kyle Mattes and David P. Redlawsk

Label
The positive case for negative campaigning
Title
The positive case for negative campaigning
Statement of responsibility
Kyle Mattes and David P. Redlawsk
Creator
Contributor
Author
Subject
Language
eng
Summary
Turn on the television or sign in to social media during election season and chances are youll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness in recent seasons has helped to drive down voter turnout. Arguing against this commonly held view, Kyle Mattes and David P. Redlawsk show not only that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed. The most comprehensive treatment of negative campaigning to date, The Positive Case for Negative Campaigning uses models, surveys, and experiments to show that much of the seeming dislike of negative campaigning can be explained by the way survey questions have been worded. By failing to distinguish between baseless and credible attacks, surveys fail to capture differences in voters receptivity. Voters responses, the authors argue, vary greatly and can be better explained by the content and believability of the ads than by whether the ads are negative. Mattes and Redlawsk continue on to establish how voters make use of negative information and why it is necessary. Many voters are politically naive and unlikely to make inferences about candidates positions or traits, so the ability of candidates to go on the attack and focus explicitly on information that would not otherwise be available is crucial to voter education. -- Publisher description
Cataloging source
ICU/DLC
http://library.link/vocab/creatorName
Mattes, Kyle
Dewey number
324.70973
Illustrations
illustrations
Index
index present
LC call number
JK2281
LC item number
.M388 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Redlawsk, David P.
http://library.link/vocab/subjectName
  • Political campaigns
  • Mass media
  • Campaign literature
  • Negativism
Label
The positive case for negative campaigning, Kyle Mattes and David P. Redlawsk
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 235-249) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Voters and negativity, and why the media can't help / with Stefan Mancevski -- What do voters think? social desirability and attitudes about negativity -- Examining voter response to real campaign ads -- Modeling negativity -- That ad said what? the importance of ad credibility -- How the possibility of lies damages voter confidence in negativity
Control code
ocn880521066
Dimensions
24 cm
Extent
xi, 257 pages
Isbn
9780226202020
Lccn
2014018277
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40024702642
Other physical details
illustrations
System control number
  • (Sirsi) o880521066
  • (OCoLC)880521066
Label
The positive case for negative campaigning, Kyle Mattes and David P. Redlawsk
Publication
Bibliography note
Includes bibliographical references (pages 235-249) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Voters and negativity, and why the media can't help / with Stefan Mancevski -- What do voters think? social desirability and attitudes about negativity -- Examining voter response to real campaign ads -- Modeling negativity -- That ad said what? the importance of ad credibility -- How the possibility of lies damages voter confidence in negativity
Control code
ocn880521066
Dimensions
24 cm
Extent
xi, 257 pages
Isbn
9780226202020
Lccn
2014018277
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40024702642
Other physical details
illustrations
System control number
  • (Sirsi) o880521066
  • (OCoLC)880521066

Library Locations

    • Cy-Fair LibraryBorrow it
      9191 Barker-Cypress Road, Cypress, TX, 77433, US
      29.911273 -95.686197
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