Coverart for item
The Resource The psychology of entertainment media : blurring the lines between entertainment and persuasion, edited by L. J. Shrum, (electronic resource)

The psychology of entertainment media : blurring the lines between entertainment and persuasion, edited by L. J. Shrum, (electronic resource)

Label
The psychology of entertainment media : blurring the lines between entertainment and persuasion
Title
The psychology of entertainment media
Title remainder
blurring the lines between entertainment and persuasion
Statement of responsibility
edited by L. J. Shrum
Contributor
Subject
Language
eng
Summary
In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior
Cataloging source
N$T
Dewey number
659.101/9
Illustrations
illustrations
Index
index present
LC call number
HF5827.9
LC item number
.P78 2012eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Shrum, L. J
http://library.link/vocab/subjectName
  • Subliminal advertising
  • Advertising
  • Mass media
  • Persuasion (Psychology)
  • Manipulative behavior
Label
The psychology of entertainment media : blurring the lines between entertainment and persuasion, edited by L. J. Shrum, (electronic resource)
Link
http://search.ebscohost.com.lscsproxy.lonestar.edu/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452523
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Control code
ocn795124259
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xvii, 346 p.)
File format
unknown
Form of item
online
Isbn
9781136809354
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (Sirsi) 1739476
  • (OCoLC)795124259
Label
The psychology of entertainment media : blurring the lines between entertainment and persuasion, edited by L. J. Shrum, (electronic resource)
Link
http://search.ebscohost.com.lscsproxy.lonestar.edu/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452523
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Control code
ocn795124259
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xvii, 346 p.)
File format
unknown
Form of item
online
Isbn
9781136809354
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (Sirsi) 1739476
  • (OCoLC)795124259

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