Coverart for item
The Resource The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers, Adam Metz

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers, Adam Metz

Label
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Title
The social customer
Title remainder
how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Statement of responsibility
Adam Metz
Creator
Subject
Language
eng
Summary
Includes anecdotes, case studies, and outside-the-box inspiration from branding innovators--ranging from upstart punk bands to absolute giants like Burger King and SAP--all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.--Book jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Metz, Adam
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.M485 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Customer relations
  • Branding (Marketing)
Label
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers, Adam Metz
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
The brand as a social object and the business case for social CRM -- The 'how" and "where" of engagement and the four social customer scenarios -- Social customer relationship management -- Social customer insights and an introduction to the 23 use cases of social CRM -- Social marketing -- Social sales -- Social support -- Social innovation and product development -- Collaboration -- Seamless customer experience -- Metrics and rationale -- The methodology -- Social CRM strategy -- Misunderstandings and failures in social CRM -- The 98 percent customer management model -- Social customer analytics : how to tell if your team's doing it right -- Work flows and escalation paths -- Social advertising, the social/mobile platform, and integration with retail -- The social customer and the law -- Consumer trust and ethics -- International feel
Control code
ocn692290334
Dimensions
24 cm.
Extent
xxii, 279 p.
Isbn
9780071759182
Isbn Type
(hardback : acid-free paper)
Lccn
2011019476
Other physical details
ill.
System control number
  • (Sirsi) 1492290
  • (OCoLC)692290334
Label
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers, Adam Metz
Publication
Bibliography note
Includes bibliographical references and index
Contents
The brand as a social object and the business case for social CRM -- The 'how" and "where" of engagement and the four social customer scenarios -- Social customer relationship management -- Social customer insights and an introduction to the 23 use cases of social CRM -- Social marketing -- Social sales -- Social support -- Social innovation and product development -- Collaboration -- Seamless customer experience -- Metrics and rationale -- The methodology -- Social CRM strategy -- Misunderstandings and failures in social CRM -- The 98 percent customer management model -- Social customer analytics : how to tell if your team's doing it right -- Work flows and escalation paths -- Social advertising, the social/mobile platform, and integration with retail -- The social customer and the law -- Consumer trust and ethics -- International feel
Control code
ocn692290334
Dimensions
24 cm.
Extent
xxii, 279 p.
Isbn
9780071759182
Isbn Type
(hardback : acid-free paper)
Lccn
2011019476
Other physical details
ill.
System control number
  • (Sirsi) 1492290
  • (OCoLC)692290334

Library Locations

    • LSC Montgomery LibraryBorrow it
      3200 College Park Drive, Conroe, TX, 77384, US
      30.20717 -95.46538
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