Coverart for item
The Resource True story : how to combine story and action to transform your business, Ty Montague

True story : how to combine story and action to transform your business, Ty Montague

Label
True story : how to combine story and action to transform your business
Title
True story
Title remainder
how to combine story and action to transform your business
Statement of responsibility
Ty Montague
Creator
Subject
Language
eng
Summary
Is your company a storyteller or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story, one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies, from small start-ups to global conglomerates, organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses
Cataloging source
DLC
http://library.link/vocab/creatorName
Montague, Ty
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.M655 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Customer relations
  • Success in business
Label
True story : how to combine story and action to transform your business, Ty Montague
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Your true story -- Storydoing and the four truths -- The participants -- The protagonist -- The stage -- The quest -- Your metastory and action map
Control code
ocn807028897
Dimensions
25 cm
Extent
224 pages
Isbn
9781422170687
Isbn Type
(alk. paper)
Lccn
2012051719
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) 1561726
  • (OCoLC)807028897
Label
True story : how to combine story and action to transform your business, Ty Montague
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Your true story -- Storydoing and the four truths -- The participants -- The protagonist -- The stage -- The quest -- Your metastory and action map
Control code
ocn807028897
Dimensions
25 cm
Extent
224 pages
Isbn
9781422170687
Isbn Type
(alk. paper)
Lccn
2012051719
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) 1561726
  • (OCoLC)807028897

Library Locations

    • Cy-Fair LibraryBorrow it
      9191 Barker-Cypress Road, Cypress, TX, 77433, US
      29.911273 -95.686197
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      16616 Diana Lane, Houston, TX, 77062, US
      29.558715 -95.1194702
    • HCPL NorthwestBorrow it
      11355 Regency Green Dr, Cypress, TX, 77429, US
      29.9625724 -95.5920461
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