The Resource Understanding audiences : learning to use the media constructively, Robert H. Wicks, (electronic resource)

Understanding audiences : learning to use the media constructively, Robert H. Wicks, (electronic resource)

Label
Understanding audiences : learning to use the media constructively
Title
Understanding audiences
Title remainder
learning to use the media constructively
Statement of responsibility
Robert H. Wicks
Creator
Subject
Genre
Language
eng
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Wicks, Robert H
Dewey number
302.23
Illustrations
illustrations
Index
index present
LC call number
P96.A83
LC item number
W53 2000eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
Series statement
LEA's communication series
http://library.link/vocab/subjectName
Mass media
Label
Understanding audiences : learning to use the media constructively, Robert H. Wicks, (electronic resource)
Link
http://www.netLibrary.com.ezproxy.lonestar.edu/urlapi.asp?action=summary&v=1&bookid=52007
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Beyond media effects to constructing social reality -- Interpreting media messages -- Distorting reality -- The interaction between people and media -- Understanding the nature of media industries -- Understanding nature of media audiences -- From media effects to constructing social reality -- Early communication theory -- Media's limited effects -- The 1970s and 1980s: alternative perspectives -- The cognitive revolution of the 1980s and 1990s -- Cognitive theory -- Media literacy -- Interpreting and misinterpreting media information -- The constructionism model -- Studying constructionism -- Using multiple methodologies -- Constructing media messages -- Attracting and maintaining the attention of the audience -- Redefining mass communication -- The profit motive -- The mass audience -- The segmented audience -- Media as big business -- Publishing houses, movie studios, and cable networks -- Personalized media in a global communications environment -- Partnerships and cross-media marketing strategies -- Electronic publishing -- Electronic books -- Selling books, films, and videos -- Newspapers, radio, and television -- Winds of change and the Telecommunications Act of 1996 -- Regulatory changes on the horizon -- The Internet and the World Wide Web -- Persuading the media audience -- Persuading the audience -- Communication campaigns -- Balance and dissonance theory -- Selective perception: exposure, attention, and interpretation -- The central and peripheral routes to attitude change
Control code
ocm47010835
Dimensions
unknown
Extent
1 online resource (xv, 241 p.)
Form of item
online
Isbn
9780585354101
Isbn Type
(electronic bk.)
Other physical details
ill.
Specific material designation
remote
System control number
(Sirsi) 295035
Label
Understanding audiences : learning to use the media constructively, Robert H. Wicks, (electronic resource)
Link
http://www.netLibrary.com.ezproxy.lonestar.edu/urlapi.asp?action=summary&v=1&bookid=52007
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Beyond media effects to constructing social reality -- Interpreting media messages -- Distorting reality -- The interaction between people and media -- Understanding the nature of media industries -- Understanding nature of media audiences -- From media effects to constructing social reality -- Early communication theory -- Media's limited effects -- The 1970s and 1980s: alternative perspectives -- The cognitive revolution of the 1980s and 1990s -- Cognitive theory -- Media literacy -- Interpreting and misinterpreting media information -- The constructionism model -- Studying constructionism -- Using multiple methodologies -- Constructing media messages -- Attracting and maintaining the attention of the audience -- Redefining mass communication -- The profit motive -- The mass audience -- The segmented audience -- Media as big business -- Publishing houses, movie studios, and cable networks -- Personalized media in a global communications environment -- Partnerships and cross-media marketing strategies -- Electronic publishing -- Electronic books -- Selling books, films, and videos -- Newspapers, radio, and television -- Winds of change and the Telecommunications Act of 1996 -- Regulatory changes on the horizon -- The Internet and the World Wide Web -- Persuading the media audience -- Persuading the audience -- Communication campaigns -- Balance and dissonance theory -- Selective perception: exposure, attention, and interpretation -- The central and peripheral routes to attitude change
Control code
ocm47010835
Dimensions
unknown
Extent
1 online resource (xv, 241 p.)
Form of item
online
Isbn
9780585354101
Isbn Type
(electronic bk.)
Other physical details
ill.
Specific material designation
remote
System control number
(Sirsi) 295035

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