Coverart for item
The Resource Wiki brands : reinventing your company in a customer-driven marketplace, Sean Moffitt and Mike Dover

Wiki brands : reinventing your company in a customer-driven marketplace, Sean Moffitt and Mike Dover

Label
Wiki brands : reinventing your company in a customer-driven marketplace
Title
Wiki brands
Title remainder
reinventing your company in a customer-driven marketplace
Statement of responsibility
Sean Moffitt and Mike Dover
Creator
Contributor
Subject
Language
eng
Summary
Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description
Cataloging source
DLC
http://library.link/vocab/creatorName
Moffitt, Sean
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
M653 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Dover, Mike
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Product management
  • Internet marketing
  • Wikis (Computer science)
Label
Wiki brands : reinventing your company in a customer-driven marketplace, Sean Moffitt and Mike Dover
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 291-308) and index
Contents
The birth of wikibrands: from ownership, trust, want, preference, love, and now participation--a 150-year fascination -- The Wikibrand rallying cry: the new "mad men" -- A wikibrand road map: taking the high road and avoiding the potholes of a collaborative brand path -- The six benefits of wikibrands: marketing doesn't fit in tiny boxes anymore -- A wikibrand culture: changing your mind-set about the brand customer -- Focus: if I don't know where you're going, I don't want you getting there fast -- Language and content : business gets humanized and presses the "awesome" button -- Incentives, motivations, and outreach: brand fans do it for themselves, not for you -- Rules, guidelines and rituals: this is how we do things, and that's ok -- Tools and platforms: if you build it, they may come -- Community development: the life stages of a wikibrand community -- Internalizing community and channeling Tom Sawyer: the graying line between employee and enthusiast champions -- Community management: how to build a brand garden, not a ghost town -- Measurement and metrics: the imperfect science of monitoring wikibrand performance -- The personal wikibrand: your brand is what they say about you when you're not in the room --The future: brand participation comes alive in the company -- Reference guide: wikibrands extended
Control code
ocn613428089
Dimensions
24 cm.
Extent
xv, 318 p.
Isbn
9780071749275
Isbn Type
(alk. paper)
Lccn
2010029785
Other physical details
ill.
System control number
  • (Sirsi) 1297260
  • (OCoLC)613428089
Label
Wiki brands : reinventing your company in a customer-driven marketplace, Sean Moffitt and Mike Dover
Publication
Bibliography note
Includes bibliographical references (p. 291-308) and index
Contents
The birth of wikibrands: from ownership, trust, want, preference, love, and now participation--a 150-year fascination -- The Wikibrand rallying cry: the new "mad men" -- A wikibrand road map: taking the high road and avoiding the potholes of a collaborative brand path -- The six benefits of wikibrands: marketing doesn't fit in tiny boxes anymore -- A wikibrand culture: changing your mind-set about the brand customer -- Focus: if I don't know where you're going, I don't want you getting there fast -- Language and content : business gets humanized and presses the "awesome" button -- Incentives, motivations, and outreach: brand fans do it for themselves, not for you -- Rules, guidelines and rituals: this is how we do things, and that's ok -- Tools and platforms: if you build it, they may come -- Community development: the life stages of a wikibrand community -- Internalizing community and channeling Tom Sawyer: the graying line between employee and enthusiast champions -- Community management: how to build a brand garden, not a ghost town -- Measurement and metrics: the imperfect science of monitoring wikibrand performance -- The personal wikibrand: your brand is what they say about you when you're not in the room --The future: brand participation comes alive in the company -- Reference guide: wikibrands extended
Control code
ocn613428089
Dimensions
24 cm.
Extent
xv, 318 p.
Isbn
9780071749275
Isbn Type
(alk. paper)
Lccn
2010029785
Other physical details
ill.
System control number
  • (Sirsi) 1297260
  • (OCoLC)613428089

Library Locations

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      29.911273 -95.686197
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